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Topic: Rick Ross

Are Celebrity Social Endorsements Worth the Big Bucks or the Gamble?

The new frontier for firing up a brand

In the brave new world of social media, marketers are doubling down on celebrity endorsements, banking on stars’ earned media mojo to help their campaigns catch fire. Take HTC’s splashy, $1…

Reebok Fires Rick Ross for Alleged Rape Lyrics

UltraViolet protest appears to have worked

Reebok today told rapper Rick Ross to get lost because his new song "U.O.E.N.O." cheerfully describes what seems to be a date-rape scenario. A brand spokesperson revealed via email that…

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