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Topic: The Richards Group

Three Agencies Chase Spirit Airlines

Contenders will make final presentations this week

Three shops are competing to handle creative and media responsibilities on Spirit Airlines as the carrier’s review heads into its final stage. Sources identified the contenders as The Richards Group in…

Edible Arrangements Shifts to New Shops

Creative, media accounts land at Richards, Horizon

Edible Arrangements has turned over its creative and media agency relationships. Succeeding Stern Advertising on the creative business is The Richards Group in Dallas. At the same time, Horizon Media in…

Bridgestone Tires Moves to Publicis Dallas

The Richards Group keeps sports marketing

Bridgestone Tires hired Publicis Dallas to lead strategy and creative, after seven years working with independent agency The Richards Group, also based in Dallas. Bridgestone Tires spent $44 million in advertising…

Stainmaster Shifts to GSD&M [Updated]

New shop inherits account from Havas Worldwide

Stainmaster carpet has found a new home. The company shifted its creative and media business to GSD&M after a review, the agency has confirmed. Annual media spending is estimated at $15…

YouTube's 10 Most-Watched Ads in February

Oreo, Chevy and Pepsi all double up, while PlayStation outlasts a trio of strong Super Bowl spots

February is traditionally the month when the vast majority of marketers stand down and let the Super Bowl advertisers battle it out for dominance in YouTube views. But this year,…

RAM's 'Farmer' Voted Best Super Bowl Spot in YouTube's Ad Blitz Contest

Budweiser, Samsung, Jeep, Hyundai are runners-up

And on the ninth day, God looked down and very much enjoyed RAM's "Farmer" commercial on the Super Bowl. The stunning two-minute spot for Chrysler's truck division, created by The Richards…

Adweek's Top 10 Commercials of the Week: Feb. 1-8

The Super Bowl unplugged, an herbal tea unhinged, and David Beckham and Nina Agdal undressed

The Super Bowl already feels a world away. But in this week's top 10, we'd still like to recognize some of the spots that weren't released before the game—specifically, RAM…

Payless Selects a Lead Creative Shop

New agency's first work expected in spring

Payless ShoeSource has a new lead agency. The Chicago office of MARC USA has won the retailer’s creative account after a review, said Dan Pearlman, managing partner and CEO of Bob…

Fruit of the Loom Selects a New Agency

Business leaves Richards after 12 years

Fruit of the Loom is leaving Texas for Colorado—at least to get its ads. The Boulder, Colo. office of Crispin Porter + Bogusky has won Fruit of the Loom's creative and…

Smithfield Foods Hires New Creative Shop

Shift covers Smithfield, Gwaltney brands

Doner is getting into the pork business. The Southfield, Mich.-based agency has landed creative responsibilities on Smithfield Foods' namesake brand as well as the company’s Gwaltney line of bacon, hot dogs,…

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