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Topic: The Richards Group

RAM's 'Farmer' Voted Best Super Bowl Spot in YouTube's Ad Blitz Contest Budweiser, Samsung, Jeep, Hyundai are runners-up

And on the ninth day, God looked down and very much enjoyed RAM's "Farmer" commercial on the Super Bowl. The stunning two-minute spot for Chrysler's truck division, created by The Richards…

February 16, 2013, 8:15 AM EST

Adweek's Top 10 Commercials of the Week: Feb. 1-8 The Super Bowl unplugged, an herbal tea unhinged, and David Beckham and Nina Agdal undressed

The Super Bowl already feels a world away. But in this week's top 10, we'd still like to recognize some of the spots that weren't released before the game—specifically, RAM…

February 8, 2013, 9:45 AM EST

Payless Selects a Lead Creative Shop New agency's first work expected in spring

Payless ShoeSource has a new lead agency. The Chicago office of MARC USA has won the retailer’s creative account after a review, said Dan Pearlman, managing partner and CEO of Bob…

January 24, 2013, 6:33 PM EST

Fruit of the Loom Selects a New Agency Business leaves Richards after 12 years

Fruit of the Loom is leaving Texas for Colorado—at least to get its ads. The Boulder, Colo. office of Crispin Porter + Bogusky has won Fruit of the Loom's creative and…

November 29, 2012, 11:26 AM EST

Smithfield Foods Hires New Creative Shop Shift covers Smithfield, Gwaltney brands

Doner is getting into the pork business. The Southfield, Mich.-based agency has landed creative responsibilities on Smithfield Foods' namesake brand as well as the company’s Gwaltney line of bacon, hot dogs,…

October 26, 2012, 1:59 PM EDT

Updated: Fruit of the Loom Launches Ad Review Brand spends more than $30M annually on media

After a dozen years at The Richards Group, Fruit of the Loom is reviewing its creative and media business. Media spending on the brand exceeded $32 million last year, up slightly…

September 10, 2012, 11:55 AM EDT

Ad of the Day: Fiat Italian carmaker goes for a swim in charming 'Immigrants' spot

Remember that Fiat ad with Jennifer Lopez? The one where Jenny From the Block drove through her old Bronx neighborhood in a Fiat 500 Cabrio? Except she never actually set…

July 19, 2012, 3:20 PM EDT

Ad of the Day: Motel 6 The hotel chain celebrates its 50th birthday with a journey through the past

Motel 6 wants you to know it's still around. To celebrate its 50th birthday, the highway hotel chain is taking a retrospective road trip of sorts. A new spot for the…

April 24, 2012, 1:33 PM EDT

BofA Briefs Finalists in Global Review Richards, WPP team among contenders

Bank of America executives today briefed the finalists in the bank’s global creative review, which pits traditional ad agencies against a digital shop and a holding company team. The briefing took…

February 9, 2012, 5:50 PM EST

Chuck E. Cheese's Hires New Lead Shop First campaign expected in 2nd half of '12

Chuck E. Cheese's has a new lead agency. The Richards Group will create traditional and digital ads as well as plan and buy media for the family restaurant chain. The Dallas-based…

January 11, 2012, 4:01 PM EST

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