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Topic: The Richards Group

As Chick-fil-A Heads North, Can It Leave Its Political Baggage Behind?

Some potential ad partners still balk at CEO's gay-marriage stance

Chick-fil-A has long savored its reputation for delicious chicken sandwiches and strongly held traditional values.  But as the successful and growing fast-food chain's ambitions extend behind its Southern base, and as…

How Havas Worldwide Won the Edible Arrangements Account Without a Pitch

A former client and some solid project work made an RFP unnecessary

Score one for leveraging past relationships. In 2010, when Havas Worldwide CEO Andrew Benett was CEO of sister shop Arnold, that agency pitched and won CVS' creative account. The retailer's chief…

Fiat Accidentally Took Viagra and Grew a Bigger Car, Says New Ad That's Total Poppycock

Ready to get 'a little excited' by the 500X?

There are ads where you can't quite believe the premise, and this is one of them. How did the Fiat 500X SUV come to be? Well, it seems a little Fiat…

Florida's Natural Finds a New Lead Agency

Merkley + Partners succeeds 22squared

Merkley + Partners is getting into the juice business. The New York agency has landed creative and media planning responsibilities on Florida's Natural Growers, the citrus farmers' cooperative has confirmed. Annual…

Fiat's New TV Ads Made Entirely of GIFs: Are They 'Endless Fun' or Overkill?

Twerking, horse masks and more

For better or worse, Fiat's latest TV commercials might make your head spin. The brand recently commissioned some wacky GIFs from The Richards Group for the Fiat Tumblr page, but Chrysler…

Orkin Learns to Love Bugs in Charming, Quirky New Ads

Richards Group celebrates their 'wisdom'

IDEA: Bugs are nasty, and Orkin is deeply invested in destroying them. But that doesn't mean they can't teach us deep life lessons. That's the somewhat schizophrenic yet oddly endearing…

Can Indie Ad Agencies Thrive in the Merger Era?

Nimble and tech-savvy shops dodge both acquisition and bankruptcy

Inside a converted manufacturing building in the Dumbo section of Brooklyn, N.Y., lies an independent ad agency called Breakfast. Its tiny band of workers sits before a tight cluster of…

Dodge Celebrates 100 Years With Great New Ad Starring Centenarians

Here's what they've learned

Elderly people tend to get short shrift in commercials, much as they do most everywhere in life. Kudos to Dodge and The Richards Group, then, for celebrating the automaker's 100th…

Motel 6 Apparently Aired the Greatest Radio Ad of the 2014 Super Bowl

Take that, TV snobs

All this talk about the TV commercials on the Super Bowl, but who could forget about the radio commercials? Well, almost everyone. But not WestwoodOne, which aired the game on…

Ad of the Day: Finally, an AAA Commercial You Wouldn't Want Towed Away

'Emma' has heart and soul

Who knew an ad about an automobile club could be graceful and stylish? The Richards Group's latest commercial for The Auto Club Group (the second-largest AAA club in North America) uses…

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