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Topic: Richards Group

Firehouse Combines Business Consulting With Advertising Work Dallas-based boutique promotes local farmers

Specs Who (l. to r.) Tripp Westbrook, partner, executive creative director; Steve Smith, partner, planning insights; Mark Hall, president, founder; Doug Miller, partner, finance and options What Advertising agency Where Dallas offices Farmers markets…

May 23, 2013, 6:54 AM EDT

To Catch a Pest, the Orkin Man Thinks Like a Pest in New Ads Richards spots shift focus to hero

Roaches, rats and other pests had the starring roles in Orkin's campaign from The Richards Group in recent years. And while those spots were amusing, in a creepy way, it's…

March 29, 2013, 2:22 PM EDT

The Humiliating True Story Behind Bridgestone's 'Reply All' Super Bowl Ad A Richard Group creative's shame

Remember that 2011 Super Bowl ad for Bridgestone Tires with the guy running all over town to keep people from reading an errant "reply-all" email? Turns out it was inspired…

November 12, 2012, 10:12 AM EST

Prestone Saves Your Car from Evil Grim-Reaper Tow Truck Cheat death, says new Richards spot

The Grim Reaper is always a solid standby in advertising, and now he gets auto-pomorphized in this new Prestone campaign from The Richards Group in Dallas. In the new spot,…

September 6, 2012, 2:37 PM EDT

Ad of the Day: Fiat Italian carmaker goes for a swim in charming 'Immigrants' spot

Remember that Fiat ad with Jennifer Lopez? The one where Jenny From the Block drove through her old Bronx neighborhood in a Fiat 500 Cabrio? Except she never actually set…

July 19, 2012, 3:20 PM EDT

Two More Super Bowl Ad Teasers: Kia and Bridgestone Both spots will be packed with celebs

Super Bowl XLVI advertising teasers keep flowing in. Now we can add Kia and Bridgestone to the mix—and they're bringing a pile of celebrities with them.      First up is the…

January 25, 2012, 2:58 PM EST

Summer's Eve Pulls Controversial Talking-Vagina Videos The online clips had been accused of being racially stereotypical

Summer's Eve pulled three videos off its website and YouTube on Wednesday following claims that they were racially insensitive. The videos (scroll down to watch them), part of the feminine-care company's…

July 27, 2011, 12:35 PM EDT

Summer's Eve Talking-Vagina Ads Aren't Racist, Says Agency Goal instead was to be 'relatable'

In addition to its 60-second anthem spot, Summer's Eve released three other videos this week featuring talking hand-puppet vaginas, as part of its new "Hail to the V" campaign. The…

July 21, 2011, 2:42 PM EDT

How Summer's Eve Learned to Stop Insulting People and Love the Vagina

Summer's Eve has turned its penance from last year's horrible and much-hated douche-more-earn-more print ad into an actual semi-provocative new direction for the brand. Last year's ad couldn't have been…

July 18, 2011, 6:24 AM EDT

Enormous Orkin pests are pestier than ever

By the power vested in me by AdFreak, I hereby declare The Richards Group's giant-pest spots for Orkin ... iconic! (Ad bloggers can also perform weddings at sea between copywriters,…

March 9, 2011, 8:42 AM EST

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