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Roth Associates Merges With The Observatory Combined consultancy will operate in 10 cities

After six years of courting, Roth Associates and The Observatory International are tying the knot. The consultancies, which primarily help marketers search for ad agencies, are merging to create Roth Observatory…

November 4, 2013, 9:02 AM EST

Consultants Scratch Heads Over Publicis-Omnicom Deal Where's the value for clients?

It’s early days, but consultants who help marketers find agencies are still struggling to grasp the strategic rationale for Omnicom Group’s mega-merger with Publicis Groupe. “The benefit to most clients is…

July 30, 2013, 7:44 PM EDT

Here's Who May Gain From Publicis-Omnicom Client Fallout With wide agency rosters, big marketers have options

As questions about marketer conflicts hover over the Publicis Omnicom Group deal, creating the real prospect of client fallout, rival agencies already working for such marketers seem best positioned to…

July 30, 2013, 4:40 PM EDT

Search Consultancy Partner Steps Up Broader role to include global assignments

Roth Associates’ expansion to the West Coast has been fruitful, and now the man behind it is being rewarded. Casey Burnett has assumed the broader role of global managing partner at…

September 4, 2012, 11:53 AM EDT

Alliance for Atlantic City Seeks Agency Account media spending estimated at more than $20 million

Now that a group charged with burnishing the image of Atlantic City has a leader, it’s time to find an ad agency. On Friday, the Alliance for Atlantic City named former…

October 17, 2011, 3:42 PM EDT

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