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Topic: Rich Riley

Y&R Finds Another Tech Buddy in Shazam

App seeks earlier engagements with marketers

Young & Rubicam is rubbing elbows with yet another technology company in ongoing push to contemporize its offering. Audio recognition application Shazam has forged a partnership with the WPP Group shop.…

Shazam Introduces Engagement Metric for TV Ads

Focus is on second-screen engagement

In an effort to help brands measure the impact of second-screen ad campaigns, Shazam is introducing a new metric tracking users' engagement with TV spots using the media "tagging" app. It's officially…

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