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Topic: Rich Riley

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Y&R Finds Another Tech Buddy in Shazam App seeks earlier engagements with marketers

Young & Rubicam is rubbing elbows with yet another technology company in ongoing push to contemporize its offering. Audio recognition application Shazam has forged a partnership with the WPP Group shop.…

July 11, 2013, 10:12 AM EDT

Shazam Introduces Engagement Metric for TV Ads Focus is on second-screen engagement

In an effort to help brands measure the impact of second-screen ad campaigns, Shazam is introducing a new metric tracking users' engagement with TV spots using the media "tagging" app. It's officially…

June 19, 2013, 5:30 AM EDT

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