Topic: Rice Krispies
Type
Cheerios' Interracial Ad Spiked Its Online Branding by 77%
Rotten apples didn't spoil spot
Ridiculous attacks by fringe crazies can be a big blessing for a politician when he or she is the target of such vitriol—and it appears the same is true in…
Putting Brands in Their Place
FTC's David Vladeck leads the charge in the feds' crackdown on deceptive ads
Advertisers can’t say they weren’t warned. Three years ago, right after joining the Federal Trade Commission as director of the Bureau of Consumer Protection, David Vladeck stood before the ad industry’s…
Kellogg's Goes Back to the Land
Launches return-to-roots campaign for cereal classics
After completing an overhaul of its master brand earlier this year, food conglomerate Kellogg’s is launching a new return-to-roots campaign, focused on the simplicity of some of its most classic…
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