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Topic: Rice Krispies

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Cheerios' Interracial Ad Spiked Its Online Branding by 77% Rotten apples didn't spoil spot

Ridiculous attacks by fringe crazies can be a big blessing for a politician when he or she is the target of such vitriol—and it appears the same is true in…

June 7, 2013, 12:02 PM EDT

Putting Brands in Their Place FTC's David Vladeck leads the charge in the feds' crackdown on deceptive ads

Advertisers can’t say they weren’t warned. Three years ago, right after joining the Federal Trade Commission as director of the Bureau of Consumer Protection, David Vladeck stood before the ad industry’s…

November 13, 2012, 12:12 AM EST

Kellogg's Goes Back to the Land Launches return-to-roots campaign for cereal classics

After completing an overhaul of its master brand earlier this year, food conglomerate Kellogg’s is launching a new return-to-roots campaign, focused on the simplicity of some of its most classic…

September 10, 2012, 12:01 AM EDT

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