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Topic: R/GA

How will fallout over 'Amp Up' affect R/GA?

R/GA has a stellar reputation in the ad industry. Nike Plus is still a staple of presentations about the future of branding in digital. For the most part, the agency…

October 15, 2009, 12:56 PM EDT

The flip side of Pepsi's 'Dear Mr. President'

Is Pepsi's "Dear Mr. President" YouTube campaign simply a refreshed version of the "Farewell Mr. President" YouTube series from last year? Greg Olliver, the currently pissed-off creator of the latter,…

January 20, 2009, 4:06 PM EST

R/GA, AKQA locked in battle to defile Santa

R/GA and AKQA are undeniably rivals. R/GA set up shop in AKQA's backyard this year and promptly hired away Mauro Alencar Cavalletti to be its executive creative director. The…

December 16, 2008, 9:07 AM EST

R/GA channels Mao with its little red books

During a quick trip to R/GA yesterday, I was offered a flu shot (don't ask) and a copy of the first in a series of "monographs" that the digital…

November 7, 2008, 12:12 PM EST

Have you trademarked your shop's slogan?

This digital stuff moves fast, even the catchphrases. That's why it's important to stake your claims. I got an e-mail from R/GA that included something unusual. Its standard phrase introducing…

September 30, 2008, 5:03 PM EDT

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