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Topic: R/GA

Dawn Winchester Takes a Top Role at Publicis

Becomes chief digital officer for North America

Dawn Winchester has been named North American chief digital officer of Publicis—a new role at the Publicis Groupe shop. Most recently, Winchester was chief marketing services officer at Interpublic Group's R/GA,…

Samsung Electronics Calls Global Ad Review

Process will take up to three months

Samsung Electronics has begun a global review of its creative, digital and media business, sources said. The South Korean company spent a whopping $14 billion worldwide on advertising and marketing in…

How a Music Company Made Some of the Year's Best Sports Ads

Inside Beats by Dre's Cesc Fàbregas spot

IDEA: People listen to music before playing sports to find rhythm, focus, inspiration. But elite athletes do so for more complicated reasons—not just to connect to positive influences, but to…

R/GA Takes Lead on Fossil's Social Media Efforts

Will help create 30th anniversary work

R/GA has become the first social marketing lead agency for Fossil, the Richardson, Texas-based maker of clothing and accessories. The assignment encompasses social strategy, analytics, content creation, publishing and campaign development…

MasterCard Launches Media Review

Comes after hire of new CMO

MasterCard’s new chief marketing officer Raja Rajamannar has launched a global media agency review, after joining the company in September. The financial services company's lead media agency is Interpublic Group's Universal…

Ad of the Day: Lionel Messi Captains the Humans in Samsung's Soccer Battle Against Aliens

Our only hope

After charming poor kids who love to sing Lorde in his previous spot, goofy-looking Samsung spokesman Lionel Messi is back, and this time he's fleeing such shiny, sleek black cars…

How Tech Startups Can Reach Brands

It's less about your shiny object than how you fit in

Not withstanding the newness of what they have to offer, technology startups are remarkably tone deaf when it comes to selling their products and services to agencies and marketers. In…

Possible Gets More Microsoft Work

Adds Surface website

WPP digital agency Possible has added the lead role on Microsoft Surface's website to its work for the tech giant, following a review. The assignment includes ongoing work on the site's…

National Grid Makes MRY Lead Digital Agency

Assignment follows pitch

Energy provider National Grid has hired Publicis Groupe's MRY as its lead digital agency following a review. MRY has in the past worked on a project basis with National Grid on…

R/GA Hires Josh Mandel as New L.A. Managing Director

Exec joins from 72andSunny

Josh Mandel has been named managing director at R/GA’s new Los Angeles office, moving to the Interpublic agency from 72andSunny, where he’s had the same role for the last two…

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