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Topic: R/GA

How Tech Startups Can Reach Brands

It's less about your shiny object than how you fit in

Not withstanding the newness of what they have to offer, technology startups are remarkably tone deaf when it comes to selling their products and services to agencies and marketers. In…

Possible Gets More Microsoft Work

Adds Surface website

WPP digital agency Possible has added the lead role on Microsoft Surface's website to its work for the tech giant, following a review. The assignment includes ongoing work on the site's…

National Grid Makes MRY Lead Digital Agency

Assignment follows pitch

Energy provider National Grid has hired Publicis Groupe's MRY as its lead digital agency following a review. MRY has in the past worked on a project basis with National Grid on…

R/GA Hires Josh Mandel as New L.A. Managing Director

Exec joins from 72andSunny

Josh Mandel has been named managing director at R/GA’s new Los Angeles office, moving to the Interpublic agency from 72andSunny, where he’s had the same role for the last two…

Samsung Moves U.S. Digital to R/GA

Phone account had been at Razorfish

Samsung Telecommunications America has appointed R/GA as its new lead digital agency, sources said. The business moved from Publicis Groupe's Razorfish, which won the account last November. Samsung, which manufactures Galaxy…

New York Red Bulls Bring in R/GA to Boost Profile, Sales

Marketing hot spots for soccer fans

When it comes to attracting the attention of sports fans, the New York Red Bulls play in the most competitive professional market in Major League Soccer. The Red Bulls are…

Is the Cannes Lions Festival Suffering From Trophy Overload?

New category is 10th in 8 years

Call it category creep. Cannes this year unveils the Innovation Lions, the 10th category the festival has rolled out in the past eight years, compared to just five in the…

Digitas Takes Lead Role on NYSE Euronext

Succeeds Havas Worldwide on the business

Amid mergers on both the marketer and agency side, Digitas has added NYSE Euronext as a client. The assignment, which came after a review, encompasses both creative and media responsibilities. In its…

Havas Worldwide Lands a Content and Production Chief

Taps R/GA's Vin Farrell for new role

New Havas Worldwide president Andrew Benett is continuing to build his global team. Two months after Matt Weiss joined as global chief marketing officer, R/GA’s Vin Farrell has signed on as…

Voice: West Coast, Meet East Coast

Randall Rothenberg on the divide that still exists between Silicon Valley and Madison Ave.

This summer, I hosted a trip for Madison Avenue’s digital elite—and Brooklyn’s too—to meet the leaders of Silicon Valley on the tech industry’s Northern California turf. The idea was to…

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