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Topic: R/GA

10 Digital Innovators Who Are Defining Creativity in a Tech-Fueled World

Inventing the future of science, software and storytelling

The only thing more impressive than the seemingly limitless world we live in now is what's just around the corner. Innovation is exploding across every industry, and ideas that once…

How This 100-Person Brooklyn Agency Plucked a Major Strategist From R/GA

Andrea Ring boards Big Spaceship

A funny thing happened in June when Big Spaceship CEO Michael Lebowitz was picking the brains of R/GA veteran and planning chief Andrea Ring about potential candidates to fill his…

After a Record 8 Lions in Cannes, Ad Council Brings 'Love Has No Labels' to NYC Pride

Extending a hit campaign

The Ad Council's "Love Has No Labels" campaign didn't just set records for the nonprofit PSA maker. With 110 million online views, the launch video is the second most watched…

It's Good to Be the Star of Cannes: R/GA Wins 33 Lions and Agency of the Year

Lion of St. Mark for Bob Greenberg, too

Digital agency R/GA is having arguably its best year ever, leaving last week's Cannes Lions International Festival of Creativity with 33 shiny new Lions statues, including eight Cyber Lions and…

Clio Sports Awards Reveals Its 2015 Gold, Silver and Bronze Winners

R/GA leads way with 19 wins

Clio Sports, an event honoring excellence in sports marketing and advertising, announced its gold, silver and bronze shortlist winners for the second annual Clio Sports Awards Monday.  "This year, our winners represent…

Modern PSAs Shock or Amuse Where Classics Only Preached

The format can help jumpstart creatives' careers

Imagine you're watching an X-rated version of Game of Thrones (you don't have to admit that out loud), and all of a sudden, up pops a message about testicular cancer. Believe…

Virtual Reality Is Grabbing Brands’ Attention but Not Their Ad Dollars

3-D video hits challenges before taking off

More than a year after Facebook's $2 billion acquisition of Oculus Rift and virtual reality's promise to transform digital storytelling, major marketers are taking the 3-D technology out for a…

Accounts in Review: CVS' Media Search Follows a Creative Shift

Retailer splits searches but stays loyal to Pile + Co.

Another year, another search. Fourteen months after shifting its creative account from Arnold to BBDO, CVS is reviewing its media business. Like its 2014 search, the company is using Pile +…

Samsung's Funny Mother's Day Ad Reminds You How Bad Your Mom Is at Texting

Finally, something that isn't (too) sappy

Mother's Day has become one big cryfest for advertisers—a time to see how choked up they can make viewers. That kind of sentimentality is fine, when communicated well, but there's…

Accounts in Review: Insurers Get the Urge to Search

New York Life follows Humana and MetLife

Don't look now but insurers that collectively spend more than $200 million in media annually are in the midst of creative searches. New York Life was the latest to surface, after…

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