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R/GA Adds Titanium Grand Prix to Its Cyber for Nike+ FuelBand Accelerometer is both product development and marketing

CANNES, France—Nike and R/GA are going to have to build a new gadget just to keep track of their advertising awards. The pair were awarded the coveted Titanium Grand Prix at…

June 23, 2012, 3:07 PM EDT

@Sweden Twitter Campaign, Nike+ FuelBand Each Take a Cyber Grand Prix Swedish work honored despite recent furor

CANNES, France—A risky tourism campaign that turned Sweden's official Twitter account over to its citizens, sometimes with questionable results, fought back a flood of bad press to win a Cyber…

June 20, 2012, 3:32 PM EDT

How Nike+ Made 'Just Do It' Obsolete Stefan Olander on building a new ecosystem of engagement

CANNES, France—Nike and R/GA used a forum at the Cannes Lions festival here today to celebrate FuelBand, their latest collaboration in a growing set of workout-measurement services that are completely…

June 20, 2012, 11:42 AM EDT

Facebook Reaches Out to Creatives Follows Google in launching agency education platform

Facebook has announced the formation of a Creative Council, a 14-member body tasked with providing the company with a forum to discuss ad product ideas and agency concerns. Naturally, the…

June 19, 2012, 12:19 PM EDT

Ad of the Day: Nike The marketer introduces FuelBand with a hectic montage of pop-culture references

This morning, Nike unveiled a video to promote its newest high-tech fitness device: the Nike+ FuelBand, developed with help from R/GA. Before we get any further, let's try to figure…

January 19, 2012, 2:23 PM EST

Verizon Expects Quick Turnaround in Digital Review Marketer aims to complete search in March

At least at onset, Verizon Wireless has an aggressive timetable for completing its digital creative review. The telecommunications giant hopes to complete the process in just two months, according to its…

January 18, 2012, 5:48 AM EST

Verizon Wireless Launches Digital Review Assignment includes online marketing, e-commerce

Verizon Wireless is reviewing its digital creative business. The assignment includes e-commerce, online ads, search marketing and social media efforts. As digital accounts go, this one is sizeable. Account revenue, however,…

January 13, 2012, 6:22 PM EST

The Top 10 Technologists 'Adweek' highlights talent working in digital agencies, traditional shops, and for themselves

Until recently, programmers were the unsung heroes behind the technical wizardry gracing anything with a screen. Now, however, we know better: It’s a geek world and we just live in…

October 17, 2011, 6:36 AM EDT

George Costanza Needs Google Wallet Old 'Seinfeld' clip pays off

To introduce Google Wallet, the tech giant has rolled out the spot below, from R/GA, which adapts a classic bit from Seinfeld. The app, launched Monday for Sprint's Nexus S…

September 20, 2011, 10:28 AM EDT

Pampers Ad on Racy App Reminds You Sex Can Lead to Babies

Procter & Gamble appears to have stumbled into the business of unintentional PSAs. TechCrunch caught this Pampers ad running on the "300+ Sex Positions" iPhone app. The iAd directs users…

July 27, 2011, 11:13 AM EDT