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Topic: R/GA

Havas Worldwide Lands a Content and Production Chief Taps R/GA's Vin Farrell for new role

New Havas Worldwide president Andrew Benett is continuing to build his global team. Two months after Matt Weiss joined as global chief marketing officer, R/GA’s Vin Farrell has signed on as…

April 1, 2013, 3:07 PM EDT

Voice: West Coast, Meet East Coast Randall Rothenberg on the divide that still exists between Silicon Valley and Madison Ave.

This summer, I hosted a trip for Madison Avenue’s digital elite—and Brooklyn’s too—to meet the leaders of Silicon Valley on the tech industry’s Northern California turf. The idea was to…

October 1, 2012, 11:32 AM EDT

Google Plays in the Sandbox The search giant aims to elevate the use of technology among creatives

When Google formed its Creative Council more than two years ago, its creative agency members told the search giant to lay off handing out awards. “They were concerned whether or not…

September 17, 2012, 6:00 AM EDT

Inside R/GA's 'Hotel Noir' Strategy Why the agency used Instagram, Pinterest for Grey Goose

Add Grey Goose to the list of brands hiring popular Instagrammers to help get its message out. To promote the Bacardi-owned vodka marketer’s new Cherry Noir flavor, Interpublic Group agency R/GA’s…

September 7, 2012, 7:12 AM EDT

Taco Bell Shifts Its Digital Business Draftfcb's loss is Digitas' gain

Talk about opening with a bang. A month after opening its doors, the San Francisco office of Digitas is taking on Taco Bell's digital business, albeit with help from colleagues…

July 2, 2012, 6:07 PM EDT

R/GA Adds Titanium Grand Prix to Its Cyber for Nike+ FuelBand Accelerometer is both product development and marketing

CANNES, France—Nike and R/GA are going to have to build a new gadget just to keep track of their advertising awards. The pair were awarded the coveted Titanium Grand Prix at…

June 23, 2012, 3:07 PM EDT

@Sweden Twitter Campaign, Nike+ FuelBand Each Take a Cyber Grand Prix Swedish work honored despite recent furor

CANNES, France—A risky tourism campaign that turned Sweden's official Twitter account over to its citizens, sometimes with questionable results, fought back a flood of bad press to win a Cyber…

June 20, 2012, 3:32 PM EDT

How Nike+ Made 'Just Do It' Obsolete Stefan Olander on building a new ecosystem of engagement

CANNES, France—Nike and R/GA used a forum at the Cannes Lions festival here today to celebrate FuelBand, their latest collaboration in a growing set of workout-measurement services that are completely…

June 20, 2012, 11:42 AM EDT

Facebook Reaches Out to Creatives Follows Google in launching agency education platform

Facebook has announced the formation of a Creative Council, a 14-member body tasked with providing the company with a forum to discuss ad product ideas and agency concerns. Naturally, the…

June 19, 2012, 12:19 PM EDT

Ad of the Day: Nike The marketer introduces FuelBand with a hectic montage of pop-culture references

This morning, Nike unveiled a video to promote its newest high-tech fitness device: the Nike+ FuelBand, developed with help from R/GA. Before we get any further, let's try to figure…

January 19, 2012, 2:23 PM EST

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