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Topic: R/GA

With New Commissioners, MLB and the NBA Rethink Their Marketing

Baseball closes in on an agency as basketball takes in final pitches

Major League Baseball and the National Basketball Association have something in common beyond new commissioners: Each is close to hiring an ad agency to lead its marketing efforts.  MLB is further…

Cam Newton Gets Primal for Beats by Dre, With Help From Kendrick Lamar

New ad set to Jay Rock's 'Pay for It'

Beats by Dre is back to motivate you, and this time it's enlisted Cam Newton. The Carolina Panthers quarterback sweats it out in a new ad for the headphone maker's wireless…

Publicis Groupe Is the Big Winner in Samsung's Global Review

Tech giant spends $2 billion annually on media

Publicis Groupe can breathe a huge sigh of relief. The holding company's agencies were the most exposed in Samsung's global marketing services review, yet beat the typically poor odds of incumbents.…

Y&R Finds New Top Planner at R/GA

Dick de Lange has worked on Samsung, Nike, State Farm

Young & Rubicam has reached into a leading digital shop to fill a top strategic role in New York. Dick de Lange, a group strategy director at R/GA who most recently…

Right on Cue, Beats by Dre Smashes an Ace of an Ad With Serena Williams

Not all trophies and glamour

It's a good time to make an ad with Serena Williams, and Beats by Dre has done a particularly good job of it. Hot off the tennis star's sixth U.S.…

Mophie Selects a Creative Agency

Deutsch L.A. becomes the brand's first lead shop

Deutsch L.A. has won a pitch to become the first lead agency for Mophie, a smart phone case maker with plans to advertise on next year's Super Bowl, according to…

Mophie Shops for a Lead Creative Agency

Smartphone case maker looks to raise its voice in marketing

Mophie—a big name in smartphone cases with batteries inside—is looking to make a big splash in marketing. The company is close to hiring its first lead creative agency, nine years after its launch.…

The Slide That Launched a Thousand Arguments at Cannes

R/GA and Beats tackle the 'numbing consensus' of marketing briefs

The slide was always meant to be provocative, but it wasn't originally intended to be quite so vulgar. "When I first saw it, it had 'F*** Briefs,' " recalled Nick Law,…

Did Beats by Dre Just Out-Nike Nike With This Incredible World Cup Ad?

Neymar Jr. and a galaxy of other stars

Good lord, Beats by Dre is getting great at sports commercials. We wrote at length last month about how the music company and ad agency R/GA have teamed up to make…

4 Shops Vie for Honda's Digital Account

Automaker spends $50 million annually on digital ads

American Honda Motor Co.'s digital marketing review pits agencies from three major holding companies against a key roster shop. Sources identified the finalists as VML, a unit of WPP Group's Young…

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