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Topic: R/GA

Samsung Moves U.S. Digital to R/GA Phone account had been at Razorfish

Samsung Telecommunications America has appointed R/GA as its new lead digital agency, sources said. The business moved from Publicis Groupe's Razorfish, which won the account last November. Samsung, which manufactures Galaxy…

July 10, 2013, 7:15 PM EDT

New York Red Bulls Bring in R/GA to Boost Profile, Sales Marketing hot spots for soccer fans

When it comes to attracting the attention of sports fans, the New York Red Bulls play in the most competitive professional market in Major League Soccer. The Red Bulls are…

July 7, 2013, 10:50 PM EDT

Is the Cannes Lions Festival Suffering From Trophy Overload? New category is 10th in 8 years

Call it category creep. Cannes this year unveils the Innovation Lions, the 10th category the festival has rolled out in the past eight years, compared to just five in the…

June 9, 2013, 11:54 PM EDT

Digitas Takes Lead Role on NYSE Euronext Succeeds Havas Worldwide on the business

Amid mergers on both the marketer and agency side, Digitas has added NYSE Euronext as a client. The assignment, which came after a review, encompasses both creative and media responsibilities. In its…

May 6, 2013, 4:16 PM EDT

Havas Worldwide Lands a Content and Production Chief Taps R/GA's Vin Farrell for new role

New Havas Worldwide president Andrew Benett is continuing to build his global team. Two months after Matt Weiss joined as global chief marketing officer, R/GA’s Vin Farrell has signed on as…

April 1, 2013, 3:07 PM EDT

Voice: West Coast, Meet East Coast Randall Rothenberg on the divide that still exists between Silicon Valley and Madison Ave.

This summer, I hosted a trip for Madison Avenue’s digital elite—and Brooklyn’s too—to meet the leaders of Silicon Valley on the tech industry’s Northern California turf. The idea was to…

October 1, 2012, 11:32 AM EDT

Google Plays in the Sandbox The search giant aims to elevate the use of technology among creatives

When Google formed its Creative Council more than two years ago, its creative agency members told the search giant to lay off handing out awards. “They were concerned whether or not…

September 17, 2012, 6:00 AM EDT

Inside R/GA's 'Hotel Noir' Strategy Why the agency used Instagram, Pinterest for Grey Goose

Add Grey Goose to the list of brands hiring popular Instagrammers to help get its message out. To promote the Bacardi-owned vodka marketer’s new Cherry Noir flavor, Interpublic Group agency R/GA’s…

September 7, 2012, 7:12 AM EDT

Taco Bell Shifts Its Digital Business Draftfcb's loss is Digitas' gain

Talk about opening with a bang. A month after opening its doors, the San Francisco office of Digitas is taking on Taco Bell's digital business, albeit with help from colleagues…

July 2, 2012, 6:07 PM EDT

R/GA Adds Titanium Grand Prix to Its Cyber for Nike+ FuelBand Accelerometer is both product development and marketing

CANNES, France—Nike and R/GA are going to have to build a new gadget just to keep track of their advertising awards. The pair were awarded the coveted Titanium Grand Prix at…

June 23, 2012, 3:07 PM EDT

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