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Topic: R/GA

Kevin Garnett's New Beats by Dre Ad Is Tough, Brave and Relentless Fighting doubts and a racist taunt

"Hear what you want" is the theme of this intense, nearly three-minute Beats by Dre spot starring Brooklyn Nets star Kevin Garnett, who's shown using the brand's wireless studio headphones…

November 25, 2013, 9:54 AM EST

MasterCard Launches Media Review Comes after hire of new CMO

MasterCard’s new chief marketing officer Raja Rajamannar has launched a global media agency review, after joining the company in September. The financial services company's lead media agency is Interpublic Group's Universal…

November 13, 2013, 4:16 PM EST

Ad of the Day: Lionel Messi Captains the Humans in Samsung's Soccer Battle Against Aliens Our only hope

After charming poor kids who love to sing Lorde in his previous spot, goofy-looking Samsung spokesman Lionel Messi is back, and this time he's fleeing such shiny, sleek black cars…

November 13, 2013, 4:08 PM EST

How Tech Startups Can Reach Brands It's less about your shiny object than how you fit in

Not withstanding the newness of what they have to offer, technology startups are remarkably tone deaf when it comes to selling their products and services to agencies and marketers. In…

October 29, 2013, 8:31 PM EDT

Adweek's Top 10 Commercials of the Week Brands find their spooky side, and the iPad Air finds an unexpected place to hide

Honda's new illusory ad from mcgarrybowen shows the CR-V 1.6 i-DTEC Diesel traversing a surreal landscape of complex and cool visual effects. It's a pretty wild ride, packed with imagery…

October 25, 2013, 9:40 AM EDT

New Ad Shows the Most Ridiculously Complex and Cool Way to Pour a Baileys Don't try this at home

R/GA London showcases a large, intricate retro-scientific device that mixes ingredients and pours a perfect glass of Baileys in this spot, which helps introduce a line extension infused with Belgian…

October 21, 2013, 9:38 AM EDT

Meet the Man Behind the World's Best Ad Agency Twitter Feed @RGA's Chapin Clark explains how not to be boring

Ad agency Twitter feeds are, as a rule, about as interesting as a couple at Home Depot debating which paint chip would best match their duvet. One consistent exception has…

October 15, 2013, 11:35 AM EDT

Possible Gets More Microsoft Work Adds Surface website

WPP digital agency Possible has added the lead role on Microsoft Surface's website to its work for the tech giant, following a review. The assignment includes ongoing work on the site's…

July 23, 2013, 3:17 PM EDT

National Grid Makes MRY Lead Digital Agency Assignment follows pitch

Energy provider National Grid has hired Publicis Groupe's MRY as its lead digital agency following a review. MRY has in the past worked on a project basis with National Grid on…

July 19, 2013, 10:33 AM EDT

R/GA Hires Josh Mandel as New L.A. Managing Director Exec joins from 72andSunny

Josh Mandel has been named managing director at R/GA’s new Los Angeles office, moving to the Interpublic agency from 72andSunny, where he’s had the same role for the last two…

July 15, 2013, 5:54 PM EDT

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