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Topic: R/GA

4 Ways to Redefine the Global Agency, When Simply Being Global Is No Longer Enough

Mastering technology, investing wisely are crucial steps

Once upon a time, global agency networks were created to help brands achieve their ambition of global expansion. Set up an office in a new country and sell your clients'…

R/GA's First Global Talent Chief Faces an Industry at a 'Tipping Point' for Diversity

Andre Chambers joins IPG network from EA Games

Like so many businesses adapting to a new economy, R/GA wants to expand beyond digital marketing and into consulting, startups and "connected spaces," or modern office design. In keeping with…

Why You May Soon Be Seeing More Agencies Launching Their Own Print Magazines

JWT and others are already in the publishing game

In late September, J. Walter Thompson's innovation think tank, JWT Intelligence, took some of its proprietary data on the habits of millennial and Gen Z women and decided that rather…

These West Coast Agencies Are Fearlessly Embracing Change as Advertising Evolves

L.A.'s the perfect place to do it

New York has long served as the heart of the media and advertising industries. Los Angeles, by contrast, pumps out a steady flow of popular culture and has its own…

The Ad Council and R/GA's 'Love Has No Labels' Wins the Emmy for Best Commercial

First Emmy win for a PSA

Count Emmy Award voters among the slew of people nationwide who've been charmed and captivated by The Ad Council's famous, viral "Love Has No Labels" diversity and inclusion PSA campaign,…

New NFL Spot From R/GA Highlights Epic Thursdays in History

Promoting the return of Thursday Night Football

Thursday can be an underrated day of the week, yet a lot of significant moments in history happened on a Thursday, like the signing of the Declaration of Independence and…

R/GA Hires Former Saatchi & Saatchi New Zealand CEO to Run Its L.A. Office

Nicky Bell is known as "The Fixer"

R/GA, or "the company for the Connected Age," has hired Nicola "Nicky" Bell to lead its Los Angeles office in the role of SVP, managing director. She brings 25 years of…

'Love Has No Labels' Will Battle 4 Brand Spots for the 2016 Emmy for Best Commercial

Gatorade, Snickers, Honda and Google are the other contenders

Gatorade and Snickers are Emmy nominees for a second straight year, as five spots were announced Thursday as contenders for the 2016 Emmy Award for Best Commercial. Gatorade is a nominee…

22 Things From Mary Meeker's Internet Trends Presentation That Marketers Need to Know

R/GA breaks down what's to come for mobile and video

Venture capitalist Mary Meeker's annual presentation always gets the tech industry's attention as a gauge of where digital trends and marketing are and where they're headed in the coming years,…

As New Tech Emerges and Clients Demand Invention, Agencies Bank On Innovation Labs

360i and others test the next frontier

For the past few years, digital agency 360i had tinkered in its innovation lab with a line of toys to help those with paralysis actively play with children. This month,…

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