Topic: R/GA
Amid mergers on both the marketer and agency side, Digitas has added NYSE Euronext as a client. The assignment, which came after a review, encompasses both creative and media responsibilities. In its…
New Havas Worldwide president Andrew Benett is continuing to build his global team. Two months after Matt Weiss joined as global chief marketing officer, R/GA’s Vin Farrell has signed on as…
This summer, I hosted a trip for Madison Avenue’s digital elite—and Brooklyn’s too—to meet the leaders of Silicon Valley on the tech industry’s Northern California turf. The idea was to…
When Google formed its Creative Council more than two years ago, its creative agency members told the search giant to lay off handing out awards. “They were concerned whether or not…
Add Grey Goose to the list of brands hiring popular Instagrammers to help get its message out. To promote the Bacardi-owned vodka marketer’s new Cherry Noir flavor, Interpublic Group agency R/GA’s…
Talk about opening with a bang. A month after opening its doors, the San Francisco office of Digitas is taking on Taco Bell's digital business, albeit with help from colleagues…
CANNES, France—Nike and R/GA are going to have to build a new gadget just to keep track of their advertising awards. The pair were awarded the coveted Titanium Grand Prix at…
CANNES, France—A risky tourism campaign that turned Sweden's official Twitter account over to its citizens, sometimes with questionable results, fought back a flood of bad press to win a Cyber…
CANNES, France—Nike and R/GA used a forum at the Cannes Lions festival here today to celebrate FuelBand, their latest collaboration in a growing set of workout-measurement services that are completely…
Facebook has announced the formation of a Creative Council, a 14-member body tasked with providing the company with a forum to discuss ad product ideas and agency concerns. Naturally, the…
