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Topic: R/GA

Ad of the Day: Samsung Will Be There on the Most Mysteriously Wonderful Day of Your Life

R/GA's charming fantasy

We wrote about a Kia ad recently in which Blake Griffin was "in the zone," which turned out to be literally a heavenly place, a fantasy mind-space in the clouds,…

Why Today's Ad Agencies Are Reluctant to Call Themselves 'Ad Agencies'

As services and marketing channels expand, no one wants to sound limited

New-model, multidisciplinary marketing communications firm; creative and strategic boutique; full-service advertising business; fully integrated marketing agency; the disruption company. Do these bursts of jargon sound familiar? PepsiCo marketing executive Brad Jakeman earned…

Will Instagram’s Advertising Gold Rush Send Users Running?

With open API, quality could become an issue

After nearly two years of allowing only a few dozen brands to run ads on the platform, Facebook-owned Instagram in August opened up to all marketers. At the same time,…

With So Many Americans Dropping Cable, Will Cord Cutting Doom TV as We Know It?

Observers argue the pace of change is greatly exaggerated

Cord cutting is happening; that much is not up for debate. Some 300,000 Americans dropped cable service last quarter, and analysts are calling it good news for providers because the…

Why Tech Rebels Like Uber, Jet and Fitbit Are Embracing Traditional Advertising

Creative agencies are helping them go mainstream

Those who follow tech startups may have noticed a peculiar trend lately: traditional ads created by traditional agencies to promote some of Silicon Valley's favorite "unicorns." In May, wearables pioneer Fitbit…

Wolff Olins' First North American President Wants to Change How Consumers Experience Brands

Former Amazon, R/GA creative director takes reins

Brand consultancy Wolff Olins announced this week it has hired Tim Allen as its first North American president. Allen brings a colorful, nontraditional career in branding and design to the new…

After Abrupt Exit From R/GA, Seth Solomons Named North American CEO of Wunderman

Returns to agency where he worked in the 1990s

After a surprisingly brief stint as U.S. president for R/GA, Seth Solomons has now been named North American CEO for Wunderman. Solomons joins the company as global CEO Mark Read continues…

R/GA Appoints New Global Chief Strategy Officer, Parts Ways With N.Y. Managing Director

More changes at agency's New York office

R/GA confirmed to Adweek today that it has promoted a new global chief strategy officer and parted ways with its New York managing director of planning. This news marks the…

What Digital Creatives Keep on Their Desks: Poop Emojis, Alien Sculptures and Axes

From inspiring to just weird stuff

If there's one thing agencies are known for, it's a quirky work environment that's a far cry from typical corporate offices—including some seriously creative decor.  Adweek snooped around a handful of…

Sean Lyons Returns to R/GA as U.S. President

Havas digital chief led Nike account at R/GA for 5 years

R/GA has hired agency veteran Sean Lyons to serve as president of its U.S. operations less than two months after parting ways with former president Seth Solomons. Lyons, who currently serves…

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