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Topic: R/GA

After a Record 8 Lions in Cannes, Ad Council Brings 'Love Has No Labels' to NYC Pride

Extending a hit campaign

The Ad Council's "Love Has No Labels" campaign didn't just set records for the nonprofit PSA maker. With 110 million online views, the launch video is the second most watched…

It's Good to Be the Star of Cannes: R/GA Wins 33 Lions and Agency of the Year

Lion of St. Mark for Bob Greenberg, too

Digital agency R/GA is having arguably its best year ever, leaving last week's Cannes Lions International Festival of Creativity with 33 shiny new Lions statues, including eight Cyber Lions and…

Clio Sports Awards Reveals Its 2015 Gold, Silver and Bronze Winners

R/GA leads way with 19 wins

Clio Sports, an event honoring excellence in sports marketing and advertising, announced its gold, silver and bronze shortlist winners for the second annual Clio Sports Awards Monday.  "This year, our winners represent…

Modern PSAs Shock or Amuse Where Classics Only Preached

The format can help jumpstart creatives' careers

Imagine you're watching an X-rated version of Game of Thrones (you don't have to admit that out loud), and all of a sudden, up pops a message about testicular cancer. Believe…

Virtual Reality Is Grabbing Brands’ Attention but Not Their Ad Dollars

3-D video hits challenges before taking off

More than a year after Facebook's $2 billion acquisition of Oculus Rift and virtual reality's promise to transform digital storytelling, major marketers are taking the 3-D technology out for a…

Cannes Honors R/GA's Bob Greenberg With 2015 Lion of St. Mark

Award recognizes godfather of digital agency world

Bob Greenberg, founder of one of the industry's most-respected digital agencies, is being honored with a Lion of St. Mark at this year's Cannes Lions International Festival of Creativity. "The Lion…

At Equinox, Techie Fitness Bikes Are the New Workout Coach

SXSW tries out data-driven exercise

There's no shortage of health-related tech at this week's South by Southwest, and Equinox has an interesting data-driven spin. The gym chain and digital agency R/GA are showing off a fitness…

Top 10 Branded Video Chart: Ad Council's Moving PSA Gets 30 Million YouTube Views in Five Days

Video took off on YouTube after initial promotion by Upworthy

The Ad Council and R/GA's "Love Has No Labels" spot last week not only got people to feel all the feels, but also racked up a lot of YouTube views…

Ad of the Day: This Beautiful Ad Council PSA Reminds Us We're All Human Underneath

Dancing skeletons, warm embraces and a few tears

Prepare to feel all of the feels—and have a box of tissues nearby—as you watch this PSA about bias and diversity from the Ad Council. The poignant three-minute spot, for the…

72andSunny Takes a Global Role on Unilever's Axe

Company goes off-roster for a key assignment

Unilever's existing roster shops on Axe remain in place—including Bartle Bogle Hegarty, Lowe Ponce and R/GA—but newcomer 72andSunny is taking on a significant role. 72andSunny's Amsterdam, The Netherlands, office will focus…

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