Topic: R/GA

These West Coast Agencies Are Fearlessly Embracing Change as Advertising Evolves

L.A.'s the perfect place to do it

New York has long served as the heart of the media and advertising industries. Los Angeles, by contrast, pumps out a steady flow of popular culture and has its own…

The Ad Council and R/GA's 'Love Has No Labels' Wins the Emmy for Best Commercial

First Emmy win for a PSA

Count Emmy Award voters among the slew of people nationwide who've been charmed and captivated by The Ad Council's famous, viral "Love Has No Labels" diversity and inclusion PSA campaign,…

New NFL Spot From R/GA Highlights Epic Thursdays in History

Promoting the return of Thursday Night Football

Thursday can be an underrated day of the week, yet a lot of significant moments in history happened on a Thursday, like the signing of the Declaration of Independence and…

R/GA Hires Former Saatchi & Saatchi New Zealand CEO to Run Its L.A. Office

Nicky Bell is known as "The Fixer"

R/GA, or "the company for the Connected Age," has hired Nicola "Nicky" Bell to lead its Los Angeles office in the role of SVP, managing director. She brings 25 years of…

'Love Has No Labels' Will Battle 4 Brand Spots for the 2016 Emmy for Best Commercial

Gatorade, Snickers, Honda and Google are the other contenders

Gatorade and Snickers are Emmy nominees for a second straight year, as five spots were announced Thursday as contenders for the 2016 Emmy Award for Best Commercial. Gatorade is a nominee…

John Cena Defines Patriotism Brilliantly in This Remarkable Ad for Fourth of July

What love for America really means

"To love America is to love all Americans." It's a simple proposition—and an urgent one this Fourth of July, when the U.S. has rarely seemed more divided. And it's delivered in…

Here's the Definitive Plan for Your Week at Cannes

Adweek's day-by-day recommended schedule for the 2016 Lions

The Cannes Lions International Festival of Creativity can be sensory (and scheduling) overload, whether you're a first-time attendee or a Palais pro. With so many options for things to do, Adweek's…

22 Things From Mary Meeker's Internet Trends Presentation That Marketers Need to Know

R/GA breaks down what's to come for mobile and video

Venture capitalist Mary Meeker's annual presentation always gets the tech industry's attention as a gauge of where digital trends and marketing are and where they're headed in the coming years,…

As New Tech Emerges and Clients Demand Invention, Agencies Bank On Innovation Labs

360i and others test the next frontier

For the past few years, digital agency 360i had tinkered in its innovation lab with a line of toys to help those with paralysis actively play with children. This month,…

Forget the Ball Drop. Corona Is Organizing a Lime Drop at 5:55 p.m. for Cinco de Mayo

Aaron Paul and Jon Gruden join the fun

As completely invented, marketing-driven rituals go, Corona Extra has a fun one on its hands with the #LimeDrop, a campaign the Mexican brewer is running across social media for Cinco…