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TBWA\Chiat\Day N.Y. Cuts Staff Post Vonage Layoffs affect 5 percent of personnel

About 10 staffers have been laid off at the New York office of TBWA\Chiat\Day following the loss of Vonage's creative business, according to sources. The cut represents about 5 percent of…

February 20, 2013, 10:26 AM EST

Staples Issues RFP in Bid to Consolidate Roster shops include McCann, MediaCom, Razorfish

Staples has circulated a request for proposals in an effort to consolidate all of the company’s integrated communications efforts, sources said. Staples' roster shops include McCann Erickson, whose ads featured the…

February 19, 2013, 1:04 PM EST

Gotham Wins Global Retail Account First campaign is expected in the summer

Two months after adding a credit card brand, Gotham has entered the retail arena. Sunglass Hut, a Luxottica Group brand with a global footprint, has hired the New York shop as…

February 6, 2013, 4:17 PM EST

Vonage Completes Its Agency Search TBWA\C\D replaced after 4 years

Vonage has a new creative agency. The New York office of JWT has landed lead creative responsibilities on the brand after a review, Vonage has confirmed. Account revenue is estimated at…

January 30, 2013, 3:36 PM EST

Payless Meets With Creative Shops Retailer seeks new lead agency

Payless ShoeSource is meeting with agencies about its creative business with the goal of hiring a new lead agency. The review has reached the semifinalist stage, with Payless executives still in…

December 7, 2012, 4:45 PM EST

RPA Mounts Defense in Honda Review Acura brand also in play in creative, media contest

One of the longest-running agency-car relationships hangs in the balance of American Honda Motor Co.'s review of its U.S. creative and media business. National and regional responsibilities on both the Honda…

December 6, 2012, 11:39 AM EST

TriHonda Dealer Group Completes Agency Search Two Publicis Groupe shops to share the business

A group of Honda dealers in New York, New Jersey and Connecticut that plans to expand its marketing efforts next year has hired a new agency to lead the charge. Publicis…

December 4, 2012, 12:54 PM EST

Fruit of the Loom Selects a New Agency Business leaves Richards after 12 years

Fruit of the Loom is leaving Texas for Colorado—at least to get its ads. The Boulder, Colo. office of Crispin Porter + Bogusky has won Fruit of the Loom's creative and…

November 29, 2012, 11:26 AM EST

Contenders Emerge in Vonage Review Agency briefings are scheduled for next week

Vonage has narrowed the field in its review of its creative and media businesses, with briefings slated for early next week. Sources identified the creative contenders as JWT, Havas Worldwide, VML…

November 27, 2012, 5:05 PM EST

American Laser Skincare Finds Lead Shop Brand looks to expand marketing efforts

In rethinking its marketing efforts, American Laser Skincare aims to become less tactical and more expansive. Previously, the company relied mainly on search engine optimization, affiliate marketing and digital display ads,…

November 6, 2012, 1:28 PM EST

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