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Wieden + Kennedy Takes on Tax Preparation TurboTax leaves Dailey after 11 years

The agency that found a way to contemporize an old deodorant brand is venturing into tax preparation software. Wieden + Kennedy, famous for its award-winning rebranding of Procter & Gamble's Old…

July 16, 2013, 6:02 PM EDT

Liberty Mutual Reviews Ad Business Longtime incumbent Hill Holliday plans to defend

Liberty Mutual is reviewing its creative and media business. The company’s media spending totaled nearly $150 million last year, up from about $116 million in 2011, according to Nielsen. Those figures,…

June 10, 2013, 1:43 PM EDT

Staples Leaves McCann After 9 Years Creative business shifts to mcgarrybowen

Yet another retailer has chosen new horses. Weeks after JCPenney and HHGregg hired new agencies, Staples has shifted its creative and media business to mcgarrybowen and Carat, respectively, according to…

May 28, 2013, 6:40 PM EDT

TripAdvisor Hires Shops for Its First Offline Campaign Fall effort is expected to include TV ads

TripAdvisor is planning its first offline campaign this fall and has hired new agencies to lead the charge. After a review, the travel website has hired The Fantastical to handle creative…

May 20, 2013, 12:53 PM EDT

HHGregg Selects New Agencies Two shops succeed Zimmerman on the business

Two Publicis Groupe agencies have walked away with retailer HHGregg’s advertising account, according to sources. The Chicago offices of Leo Burnett and Spark SMG will handle creative and media responsibilities, respectively,…

May 7, 2013, 3:08 PM EDT

Digitas Takes Lead Role on NYSE Euronext Succeeds Havas Worldwide on the business

Amid mergers on both the marketer and agency side, Digitas has added NYSE Euronext as a client. The assignment, which came after a review, encompasses both creative and media responsibilities. In its…

May 6, 2013, 4:16 PM EDT

Bacardi Is Mindshare's 3rd Big Win This Year Latest prize follows HSBC, Lionsgate, Summit

Mindshare’s Bacardi win in the U.S. comes on the heels of a couple of other significant prizes so far this year. Last month, the WPP Group shop successfully defended its global…

May 3, 2013, 12:53 PM EDT

Hill Holliday Wins Capella University's Biz Succeeds Cole & Weber as lead shop

Hill Holliday is going back to school, 21st century style. The Interpublic Group shop has landed the creative and media business of Capella University, a school that exists solely online and…

March 1, 2013, 2:10 PM EST

TBWA\Chiat\Day N.Y. Cuts Staff Post Vonage Layoffs affect 5 percent of personnel

About 10 staffers have been laid off at the New York office of TBWA\Chiat\Day following the loss of Vonage's creative business, according to sources. The cut represents about 5 percent of…

February 20, 2013, 10:26 AM EST

Staples Issues RFP in Bid to Consolidate Roster shops include McCann, MediaCom, Razorfish

Staples has circulated a request for proposals in an effort to consolidate all of the company’s integrated communications efforts, sources said. Staples' roster shops include McCann Erickson, whose ads featured the…

February 19, 2013, 1:04 PM EST

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