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Topic: Review

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4 Agencies Fight for Johnsonville Sausage Brand spends $30 million in media annually

Johnsonville Sausage is in the late stages of a creative review, with incumbent Cramer-Krasselt defending against three rivals, sources said. Source identified the other finalists as Fallon, Droga5 and Crispin Porter +…

November 14, 2014, 1:33 PM EST

Accounts in Review: U.S. Army Starts Search as American Family Insurance Winds Down Sprint's fast-track review is also nearly complete

The U.S. Army has begun a review of all of its marketing services, an account with annual media spending of at least $180 million that's now shared by units of…

November 14, 2014, 12:52 PM EST

Sprint Zeroes In on an Agency for Broadcast Ads Deutsch L.A. in talks to help the brand battle AT&T, Verizon

Sprint is close to naming a new agency to create broadcast ads at a crucial time in the company's history. Deutsch L.A. is in advanced negotiations to handle the assignment, which…

November 13, 2014, 12:18 PM EST

Deutsch Takes on Sherwin-Williams' Other Consumer Brands Assignment includes Dutch Boy, Krylon, Thompson's WaterSeal

McKinney remains lead agency on the namesake Sherwin-Williams brand, but Deutsch will now handle the rest of the parent company's consumer brands. Deutsch's assignment encompasses the likes of Dutch Boy, Krylon,…

November 12, 2014, 12:03 PM EST

CenturyLink Taps a New Lead Agency to Build Brand Awareness Telecom firm spends $100 million on media annually

Regional telecommunications player CenturyLink has found a new lead agency for its consumer business. The Boston office of Arnold has landed the company's creative account after a review, and the brand's…

November 12, 2014, 11:10 AM EST

Are Ad Agencies the Next Target for Sears Holdings' Cost-Cutting? The company reaches out to holding companies

Sears Holdings has contacted ad holding companies about handling all marketing communications for Sears and Kmart, sources said. Collectively, those brands spent $560 million in media last year—the majority of which…

November 11, 2014, 9:54 AM EST

American Family Insurance Narrows Its Search to 2 Agencies BBDO, Grey compete for creative account

American Family Insurance (AFI) is down to two finalists in its search for a creative agency, BBDO and Grey, sources said. Last year, AFI spent nearly $157 million on measured media,…

November 10, 2014, 6:32 PM EST

Accounts in Review: NBA, Brown-Forman Pick Finalists Selections expected shortly in Sprint, New York Lottery

It's crunch time in several searches right now. Reviews involving the NBA, Brown-Forman spirits and Diageo's Johnnie Walker are all down to a final few, with presentations slated for the…

November 7, 2014, 12:24 PM EST

Patrón Picks a New Lead Agency Media spending behind the assignment exceeds $40 million

Patrón has found a new lead shop. The Los Angeles office of Mullen landed the assignment after a review in which Goodby, Silverstein & Partners was the other finalist, according to…

October 31, 2014, 2:16 PM EDT

OppenheimerFunds' Search for an Agency Takes an Unusual Turn Marketer calls off final pitches to focus on one finalist

A funny thing happened on the way to final presentations in OppenheimerFunds' creative review: the pitches were called off, according to sources. Why? Because three weeks ago Oppenheimer executives saw something…

October 30, 2014, 2:42 PM EDT

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