Advertisement

Topic: Review

Accounts in Review: Coty, VF, Ragú/Bertolli Complete Searches

Priceline's creative contest is down to 7

After months of process, marketers are taking action. This week, Coty, VF Corp. and Ragú/Bertolli sauces complete separate searches, and Priceline narrowed its focus to seven agencies in its creative contest.…

ABC Television Is About to Pick a Digital Specialist for Its Online Media Buying

Moving away from general Wieden account

The ABC television network is searching for an agency to plan and buy its digital media, motivated by a desire for digital specialists, according to sources. Digital planning and buying…

Monster.com Has an Opening for a Lead Creative Agency

BBDO, jobs site split as brand shifts from high-profile ads to digital

Monster.com is searching for a new lead creative agency amid its split with BBDO, which has handled the brand since 2007. The Weston, Mass.-based job listings site is working with Boston's…

Wrangler Jeans, Timberland Pro Boots and North Face Parkas Find New Shop for Media

Starcom takes on $100 million in spending

Wrangler jeans, Timberland Pro boots and The North Face parkas have found a new home for their media business. Publicis Groupe's Starcom is taking on media planning and buying for five…

Accounts in Review: Mediahub Beats Bigger Shops to Win New Business

Agency nabs Royal Caribbean and Scotts

The media arm of Mullen Lowe is developing a reputation as a giant killer. A month after beating shops like MEC and Zenith Media to claim the media business of Scotts…

In a Busy Week, PlayStation Teases Games, Touts Streaming Service and Hires a New Agency

DigitasLBi takes on digital CRM business

It has been a busy week for Sony PlayStation. On Monday, the brand announced a raft of news at Electronic Entertainment Expo in Los Angeles, including a new look at The…

Accounts in Review: SunTrust Hires a New Lead Shop

There are some creative searches going on, too

Don't despair, creative agencies, there are pitches for you, too. Not every account review right now revolves around media. As a public service—and a needed respite from Mediapalooza 2015—Adweek below identifies…

Ragú and Bertolli's New Owner Seeks an Agency to Turn Castoffs Into Crown Jewels

Unilever sold the non-core brands last year

Like with sports teams and their players, one corporation's castoffs can become another's superstars. That's the hope of Mizkan Group, which last year acquired Ragú and Bertolli pasta sauces from Unilever…

Accounts in Review: As With Other Media Searches, Mondelez Is Only Considering Insiders

Joins the ranks of Coke, Citi, SC Johnson, Wells Fargo

Consolidation is not the goal of Mondelez International's global media review, but rather efficiencies. So, in the end, contenders and current roster players Carat and MediaVest will remain, according to a…

Inspiring or Insulting? Lyft's Unusual Offer to Small Shops in Its Review Gets Mixed Reaction

Some are not amused

The ride-hailing service Lyft is offering a slot in its search for a lead creative agency to a small shop that can prove its worth. And some firms are responding…

Advertisement