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MEC Wins Vodafone's Global Media Account Annual media spending exceeds $900 million

Vodafone has found an agency to succeed OMD on its global media account. WPP Group's MEC will take on the business, with annual media spending estimated at more than $900 million,…

April 10, 2014, 2:31 PM EDT

N.Y. State Lottery Reviews Its Ad Business Longtime incumbent DDB will be invited to defend

Hey, you never know. Your agency could win creative responsibilities for the New York Lottery, which this month will issue request for proposal for its advertising business, the state gaming commission…

April 4, 2014, 5:38 PM EDT

R/GA Takes Lead on Fossil's Social Media Efforts Will help create 30th anniversary work

R/GA has become the first social marketing lead agency for Fossil, the Richardson, Texas-based maker of clothing and accessories. The assignment encompasses social strategy, analytics, content creation, publishing and campaign development…

March 27, 2014, 4:27 PM EDT

NBCUniversal Digital Is in Review Account is at Ignited

NBCUniversal is reviewing the digital work currently handled by Ignited, El Segundo, Calif., which was awarded the business in January 2009, sources said. The assignment covers digital efforts covering NBC broadcast…

March 25, 2014, 4:31 PM EDT

Tag Heuer Turns to Rokkan for Social Media The new assignment came after a review

Tag Heuer, in a growing trend among brands, is heightening its focus on social media marketing by dedicating an agency to it. Rokkan, a unit of Publicis Groupe that's based in…

November 14, 2013, 4:07 PM EST

Volkswagen Seat Win Is a Big Deal for Lowe and Huge Sister shops will open a new office in Barcelona to run the international account

With the addition of Volkswagen’s Seat creative business, Lowe adds a significant international client beyond Unilever, the agency’s largest account in terms of revenue. Seat also represents Michael Wall’s biggest coup…

October 1, 2013, 3:25 PM EDT

Draftfcb, Initiative Win MFS' Global Business First campaign is expected in early 2014

MFS Investment Management has awarded its global creative and media business to two units of Interpublic Group. Draftfcb will handle creative responsibilities and Initiative will plan and buy media. MFS’ global…

October 1, 2013, 12:09 PM EDT

How to Market Rémy Martin V on $2 Million a Year Rémy Cointreau seeks an agency for the spirits brand

The projected media budget is modest but a new creative assignment from Rémy Martin represents an interesting strategic challenge: how do you market a clear spirits brand in the U.S.,…

September 25, 2013, 5:29 PM EDT

Smirnoff Leaves JWT for 72andSunny Shift ends JWT's long run as a Diageo roster shop

Just as JWT's longtime relationship with Diageo ends, another one begins. 72andSunny has landed global creative responsibilities on Smirnoff, a brand that JWT had handled since 2000. JWT, a WPP Group…

August 6, 2013, 1:31 PM EDT

Nationwide Consolidates Its Media Account at UM Account previously was split among several shops

Nationwide kept its U.S. media business in the family by consolidating its at UM, a longtime roster shop. UM, out of its offices in New York and Detroit, will handle planning…

August 2, 2013, 11:46 AM EDT

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