Topic: return-on-investment

BrandShare Content From NewsCred
This Cheat Sheet for Content Marketing Will Make Your Day

The metrics that matter

Today's marketers think a lot about producing great content for their audiences. But anyone who has done this successfully knows…

Facebook Has Simplified Its Ad Creation and Measurement Tools

System redesign focuses on campaign outcomes

Facebook is rolling out objectives-based ad buying and reporting in an effort to simplify and expedite the process of paid marketing on its social media platform. It wants to help…