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Topic: Rethink

Uber Sets Up a Curbside Breathalyzer, Drives You Home If You're Over the Limit

'You drink, we drive' in Toronto

Drunk-driving messaging is a naturally fruitful creative area for any taxi or car-service company, and Uber has produced a very cool campaign around the topic with this curbside breathalyzer in…

The Labels on These Clothes Tell the Tragic Stories of the Workers Who Made Them

Strong stuff from the Canadian Fair Trade Network

The label on a piece of clothing might reveal something about its provenance, but it hardly tells the whole story. The Canadian Fair Trade Network wanted to change that. To…

See the Painfully Funny Science Museum Ad That Was Too Violent for Canadian TV

Man takes a licking, keeps on ticking

The guy in this sublimely sophomoric spot for a Vancouver science museum should be in a world of hurt. Yet he smiles and shrugs off a nail through his shoe, a…

Ad of the Day: Molson's Beer Fridge Comes Home and Opens If You Sing 'O Canada'

Put away your passports

The world-traveling Molson beer fridge has finally come home to Canada. After spending a few years gallivanting through Europe and traveling deep into Indonesia—unlocking only for people with Canadian passports—the fridge…

Watch Cats Basically Hump Direct Mail Coated With Kitty Crack

How to do fliers for cat litter

In retrospect, it seems obvious. To get cats to pay attention to your direct mail, just soak the damn fliers in catnip—and watch the kitties lose their minds when the…

Two Guys Make Arduous Journey to Middle of Nowhere to Give Third Guy a Molson Beer Fridge

Canada visits Indonesia

The world-traveling Molson Beer Fridge became famous for being exclusive—when it visited European cities earlier this year, only people with a Canadian passport could open it. Now, the fridge is…

Molson's World-Traveling Beer Fridge Can Be Opened Only With a Canadian Passport

Please wait for one to arrive

I'm not sure I'd swipe my passport through a vending machine, regardless of the reward, but perhaps I would if I were Canadian and needed a beer badly enough. Molson…

'Metro' Newspaper Hides Mobile Edition in Tiny Newsboxes

Another big idea in a small package

Miniature outdoor ads are just so damn cute! Once upon a time we had the tiny billboards for the PlayStation game LittleBigPlanet. More recently we saw the 12-inch-high signs, made…

Hair-Loss Ad Uses Mirrored Ceiling to Point Out Your Bald Spot

Rethink takes humiliation approach

Canadian ad agency Rethink pulls what we in the ad-criticism business call a "dick move" with its campaign for Panorama Hair, with ads on the mirrored ceilings of subway trains…

Sexy grandmas confirm wonders of science

Science World in Canada pays tribute to GILFs everywhere with its "Ice Creamy Goodness" spot above, from Rethink Communications in Vancouver. The non-profit group is devoted to "inspiring future science…

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