Topic: Rethink

See the Painfully Funny Science Museum Ad That Was Too Violent for Canadian TV Man takes a licking, keeps on ticking

The guy in this sublimely sophomoric spot for a Vancouver science museum should be in a world of hurt. Yet he smiles and shrugs off a nail through his shoe, a…

August 27, 2014, 8:56 AM EDT

Ad of the Day: Molson's Beer Fridge Comes Home and Opens If You Sing 'O Canada' Put away your passports

The world-traveling Molson beer fridge has finally come home to Canada. After spending a few years gallivanting through Europe and traveling deep into Indonesia—unlocking only for people with Canadian passports—the fridge…

June 27, 2014, 12:03 PM EDT

Watch Cats Basically Hump Direct Mail Coated With Kitty Crack How to do fliers for cat litter

In retrospect, it seems obvious. To get cats to pay attention to your direct mail, just soak the damn fliers in catnip—and watch the kitties lose their minds when the…

February 18, 2014, 4:30 PM EST

Two Guys Make Arduous Journey to Middle of Nowhere to Give Third Guy a Molson Beer Fridge Canada visits Indonesia

The world-traveling Molson Beer Fridge became famous for being exclusive—when it visited European cities earlier this year, only people with a Canadian passport could open it. Now, the fridge is…

December 19, 2013, 12:56 PM EST

Molson's World-Traveling Beer Fridge Can Be Opened Only With a Canadian Passport Please wait for one to arrive

I'm not sure I'd swipe my passport through a vending machine, regardless of the reward, but perhaps I would if I were Canadian and needed a beer badly enough. Molson…

June 27, 2013, 10:25 AM EDT

'Metro' Newspaper Hides Mobile Edition in Tiny Newsboxes Another big idea in a small package

Miniature outdoor ads are just so damn cute! Once upon a time we had the tiny billboards for the PlayStation game LittleBigPlanet. More recently we saw the 12-inch-high signs, made…

May 23, 2012, 11:38 AM EDT

Hair-Loss Ad Uses Mirrored Ceiling to Point Out Your Bald Spot Rethink takes humiliation approach

Canadian ad agency Rethink pulls what we in the ad-criticism business call a "dick move" with its campaign for Panorama Hair, with ads on the mirrored ceilings of subway trains…

March 14, 2012, 8:51 AM EDT

Sexy grandmas confirm wonders of science

Science World in Canada pays tribute to GILFs everywhere with its "Ice Creamy Goodness" spot above, from Rethink Communications in Vancouver. The non-profit group is devoted to "inspiring future science…

December 4, 2009, 8:59 AM EST

This is your brain on D&M Publishers' books

This ad campaign from Rethink in Vancouver for D&M Publishers, an independent publishing house in Canada, might be a tad too clever for its own good. See the three…

January 5, 2009, 7:31 AM EST