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Topic: Rethink

Scotts Turf Builder Makes Grass So Green, This Agency Used It as a Green Screen

Rethink's clever 'living demo'

Here's a little inside-baseball stunt for all your advertising production people out there. Scotts Canada is running a new commercial that shows how Scotts Turf Builder Green Max will make…

This Small Canadian Island Just Launched a Pretty Ingenious Tourism Anti-Campaign

Tell your friends it's awful

The people of Bowen Island in British Columbia have a love-hate relationships with tourists. To emphasize that, the island has released a startling new community identity: "Tell your friends it's…

Camera Store Mocks Photos Taken With Phones in Spoof of Apple's iPhone Ads

Get a proper DSLR camera today

Apple's "Shot on iPhone 6" print and outdoor ads, featuring real photos taken by real iPhone 6 users, has been very popular since its launch in early 2015, even picking…

This Annoying Preroll Ad Lets You Kill It, Not Just Skip It

Weed killer's clever use of YouTube

Some preroll ads are just so irritating that merely skipping them doesn't seem like meting out proper justice. Sometimes you just want to kill them. And this fun and pretty…

For $1, You Can Get Your Name in the Credits of a Campaign Being Entered in The One Show

The economical way of becoming a creative star

If you thought ad awards were all about the money—well, it seems you were right. In a cheeky stunt, Canadian agency Rethink is crowdfunding a campaign whose credit list is for…

Grocery Chain Reminds Shoppers to Check Their Melons in Cheeky Breast Cancer Stunt

Nesters Market's fruitful makeover

October was Breast Cancer Awareness Month, but that doesn't mean refraining from making breast puns until next fall. Up in Canada, the Nesters Market grocery chain is giving its melons…

A Woman on the $10 Bill Would Mean More If Women Didn't Earn $7.80 to Men's $10

New ad campaign wants more than symbolic change

Harriet Tubman, Eleanor Roosevelt, Helen Keller, Rosa Parks, Susan B. Anthony. There are plenty of solid suggestions so far on who should grace the new female-fronted $10 bill, replacing Alexander…

These Wrecked Toy Cars Found in Cereal Boxes Send a Sobering Drunk-Driving Message

Targeting college kids

It's always so much fun to get a little toy inside your cereal box! Until that toy is a mangled vehicle reminding you of the dangers of drunk driving. Canadian agency…

Uber Sets Up a Curbside Breathalyzer, Drives You Home If You're Over the Limit

'You drink, we drive' in Toronto

Drunk-driving messaging is a naturally fruitful creative area for any taxi or car-service company, and Uber has produced a very cool campaign around the topic with this curbside breathalyzer in…

The Labels on These Clothes Tell the Tragic Stories of the Workers Who Made Them

Strong stuff from the Canadian Fair Trade Network

The label on a piece of clothing might reveal something about its provenance, but it hardly tells the whole story. The Canadian Fair Trade Network wanted to change that. To…

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