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Topic: retargeting

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Get Ready for More Mobile Ads on Your iPhones as Apple Launches New iAds Taps tech partners to develop marketing machine

Apple is finally showing it is serious about mobile advertising. Its iAd business has gone through several iterations and struggled, and the company is now tapping the ad tech community…

November 21, 2014, 12:00 PM EST

This Marketing Pro Practiced His Facebook Ad Targeting by Making His Roommate Completely Paranoid A lesson in niche marketing

Roderick Russell was a bit shocked by just how personalized the ads on his Facebook page were becoming. In the right-hand rail he started seeing messages for cures to a…

September 23, 2014, 3:08 PM EDT

Facebook and MeUndies.com Are Having a Great Cat-and-Mouse Game Case study on circumventing ad rules and getting results

Facebook keeps catching MeUndies.com with its pants down when it comes to ad policies on the social network. But the underwear e-tailer is having too much fun and experiencing too…

May 5, 2014, 1:49 PM EDT

Twitter's Tailored Audiences Program Gets More Targeted New tools for brands to reach users

Marketers now have new tools with which to target Twitter users in its Tailored Audiences program, the social messaging platform announced today. Tailored Audiences launched last year, allowing marketers to retarget…

January 14, 2014, 2:37 PM EST

Facebook Gives Retailers New Tool to Gauge Sales Expands Custom Audiences to help close the loop

Facebook is now helping retailers close the loop from placing ads to making sales. The social network just announced via blog post that it is working directly with stores to…

December 13, 2013, 3:32 PM EST

How Twitter Stepped Up Its Ad Game Mobile retargeting helps company shake its 'insular' reputation

With Tailored Audiences, Twitter has signaled to the rest of the ad world that it truly is open for business. The new ad offering enables brands to retarget users based…

December 5, 2013, 9:36 PM EST

Twitter Ad Retargeting Is Just in Time for Holiday Retail Pressure Cooker Brands will be testing on a huge marketing stage

Twitter entered the programmatic realm today with an ad retargeting feature called Tailored Audiences. But with Black Friday and Cyber Monday in the rearview mirror, is it too late for holiday-minded…

December 5, 2013, 2:54 PM EST

Twitter Retargeting Comes to Mobile Company announces ways for marketers to reach users

Twitter is expanding its advertising products with retargeting capabilities for marketers to better reach audiences on mobile devices, the company announced today. It’s the next leap for the newly public company's…

December 5, 2013, 12:40 PM EST

Quantcast Enables Advertisers to Target Look-alikes via Facebook Exchange Vegas hotel sees bookings jump 87% in early test

Quantcast is announcing today an integration of its digital ad-buying product with Facebook Exchange, letting a brand target prospects on the social platform, as opposed to retargeting its Web site…

July 11, 2013, 11:03 AM EDT

Twitter Debuts Ad Targeting Based on Email Addresses and Cookies Smacks of marketing potential, could draw privacy ire

Twitter advertisers can now employ their email lists and user cookie IDs in order to target a person who has visited their Web properties. It's a move that appears to…

July 3, 2013, 1:31 PM EDT

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