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Topic: retailers

Facebook Gives Retailers New Tool to Gauge Sales Expands Custom Audiences to help close the loop

Facebook is now helping retailers close the loop from placing ads to making sales. The social network just announced via blog post that it is working directly with stores to…

December 13, 2013, 3:32 PM EST

Get the Perfect Clothing Fit With a Digital Sizing Booth Bloomingdale’s offering high-tech shopping

A bastion of fashion since 1860, Bloomingdale’s might not be the first place that comes to mind for a high-tech shopping experience. But that’s likely to change with the department…

April 15, 2013, 10:11 PM EDT

Marketing to Kids Is an Obstacle Course Less inventory, more restrictions

If you’re advertising in the $1 billion kids marketplace, you’ll need to accommodate a bit more in the way of oversight, both from traditional antagonists like watchdog groups and from…

March 17, 2013, 11:04 PM EDT

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