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Topic: retailer

Has Google Perfected the Retail Search Ad With Its Local Inventory Offering?

Sears Hometown store visits jumped 122 percent

Sears Hometown and Outlet Stores, a retailer fighting for every sale, has evidently found a weapon in Google's Local Inventory Ads that it says works to drive consumers to its…

Why Neiman Marcus Is a Fan of South by Southwest

Luxury retailer teams with hot music acts to 'Make Some Noise' in Austin

Neiman Marcus rocked the house at last year's SXSW—and the luxury retailer returns to Austin, Texas, this year as part its "Make Some Noise" initiative, celebrating women who "rock" in…

Mindshare Wins Pitch for This Retailer's Account

Nordstrom spends $40 million in media annually

Nordstrom has found a new agency for its media account. Mindshare has landed the assignment after a review, Nordstrom has confirmed. The retailer spent nearly $40 million in media last year…

HHGregg Selects New Agencies

Two shops succeed Zimmerman on the business

Two Publicis Groupe agencies have walked away with retailer HHGregg’s advertising account, according to sources. The Chicago offices of Leo Burnett and Spark SMG will handle creative and media responsibilities, respectively,…

Four Finalists Pitch HHGregg's Business

Zimmerman Advertising has handled the account since '07

HHGregg is in the late stages of an advertising review, with four agencies preparing for final pitches later this month, the retailer has confirmed. Both creative and media efforts are in…

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