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Topic: Retail

This Casino Vet Is Using Customer-Focused Data to Power a New Analytics Practice

David Norton is helping agencies be more informed

Specs Who David Norton New gig Evp, integrated customer engagements and analytics, MDC Old gig Chief marketing officer, Caesars Entertainment Age 45 So are you essentially setting up a data consultancy at MDC? My role is…

Patagonia Is Taking On a Provocative ‘Anti-Growth’ Position

Is it all just a marketing ploy?

Sustainable products may well be yesterday’s news—at least according to upscale sportswear brand Patagonia. The marketer of $500 goose-down jackets is reaching beyond its eco-friendly practices to address the link between…

Social Media Usage Swells at New York Fashion Week

Digital threads are on trend at this year's shows

Designers and presenting partners came prepared to interact with attendees and fans at home via social media networks and hashtags. In addition to shows streaming live on the Mercedes-Benz official…

Twitter Taps Former Ticketmaster Chief to Build Social Commerce

Nathan Hubbard will combine tweets with shopping

Nathan Hubbard, a Ticketmaster and Live Nation executive mainstay until earlier this month, is set to become Twitter's first head of commerce, as the social site aims to increase its…

Men's Wearhouse Begins New Era by Taking Pride in Its Past

First founder-free brand ad from L.A. agency Phenomenon

Here it is, the first official Men's Wearhouse brand ad since the departure of iconic founder George Zimmer and the hiring of Phenomenon in Los Angeles as the retailer's new…

Ratings Slump Dings Broadcast Sales

Networks’ Q1 spend slips 5 percent; cable on the rise

Diluted prime-time deliveries and a calendar quirk that moved NCAA Final Four dollars into April contributed to a $317 million decline in first-quarter broadcast TV ad expenditures. According to a new…

Gin Lane Media Brings Interactive Experiences to Retail

J.Crew, Michael Kors and Sweetgreen

Specs Who Emmett Shine (l.), founder; Dan Kenger, digital creative director What Digital creative agency Where New York offices Freelance designer Emmett Shine founded Gin Lane Media so a client would take his requests…

Amazon Enters L.A. for Grocery Delivery

Is the e-grocery space set for a renaissance?

It seems like the e-grocery business—for all its problems during the dot-com era—could be on the verge of a Web 3.0 renaissance. For instance, Amazon today debuts its AmazonFresh grocery initiative…

EBay Launches 'Shoppable Windows'

Virtual stores rolling out in New York

EBay is launching virtual stores called "shoppable windows" in New York,  Reuters reported. The nine-by-two-foot screens will be seen in visible shopping areas like Soho. The stores will sell 30 items…

The Store of the Future Has Arrived (and No, It's Not Apple)

How brands are digitizing retail

Eighty-five-year-old Chicagoan Martin Shafron, a self-described “computer illiterate,” steps into the rotunda-like entrance of AT&T’s flagship store in the city’s high-end retail district known as the Magnificent Mile. Though Shafron…

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