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Topic: Retail

Is This the Most Important Person in Advertising? Hint: she runs a $43.7 billion ad business

In many respects, Susan Wojcicki is Google’s most important patron. Her garage served as the original Google headquarters, and over the last decade the svp of advertising has grown the…

February 25, 2013, 12:03 AM EST

Hey Bud, Buying Organic for Valentine's Day? Sustainable flower brands say 'yes,' but the politically correct bouquet is still a ways off

As anyone who’s ever plunked down $100 for a bunch of long-stemmed roses quickly figures out, flowers are big business in this country—a $32.1 billion business, to be exact. And…

February 12, 2013, 6:16 AM EST

Pinterest's Retail Problem As more shoppers use the online scrapbook to showcase brands, retailers struggle to keep pace

Fashion retailer H&M is pretty popular on Pinterest—in spite of itself. Over the last month, the social scrapbooking platform’s users have pinned, repinned, commented on or liked the brand’s products…

February 4, 2013, 3:57 AM EST

Target 'Snacks' Around Super Bowl Spend Big-box retailer releases mobile game in lieu of big-game spot

Target isn't advertising in the Super Bowl, but the big-box retailer hopes to garner consumers' attention anyway, with a mobile game called Snack Bowl. The virtual game invites players to throw…

January 21, 2013, 6:54 PM EST

Holiday Retail Season Was Very Merry for Google New Product Listings Ads buoy search giant, per Adobe study, though mobile still undervalued

Google will report its fourth-quarter earnings next Tuesday, but Adobe has just released a report suggesting that the search giant had a very merry holiday season, with retailers stuffing Google’s…

January 17, 2013, 8:00 AM EST

Facebook, Twitter Push Dunkin' Donuts West Quick-server enters California thanks to social media

Dunkin' Donuts—a Starbucks rival that's been a New England/East Coast mainstay for decades—announced today that it's finally entering the southern California market in 2015. Dunkin' Donuts CEO Nigel Travis said…

January 16, 2013, 2:46 PM EST

TV Takes the Gold in Q3 Broadcast, cable budgets soar on infusion of Olympics, political dollars

Thanks in large part to an Olympian television marketplace and the deep pockets of Procter & Gamble and General Motors, U.S. advertising expenditures in the third quarter were up 7…

December 17, 2012, 5:40 PM EST

Top 10 Commercials of the Week: Dec. 7-14 Ellen and her elves, TiVo and Tebow, and a look back at the year in Google searches

This week, Lacoste unveiled the swipe-able polo shirt of the future, kids bemoaned Hurricane Sandy's effects on seaside amusement parks, and ESPN celebrated one of the world's great sports rivalries—in…

December 14, 2012, 10:29 AM EST

Nielsen: Broadcast Ad Spend Zooms in Q3 Networks book $5.33 billion in sales as Olympics, auto dollars flow

Broadcast television enjoyed an impressive third quarter, as overall network spend soared 35 percent versus the year-ago period. According to data just released by Nielsen, the broadcasters booked north of $5.33…

December 12, 2012, 10:00 AM EST

Target Pushing Into Media Business Retailer selling inventory on Target.com via PubMatic-powered private ad marketplace

The holidays are a busy season for retailers looking to juice revenue by running ads promoting inventory-clearing sales. But for Target, this year the holidays are also a time for…

December 6, 2012, 5:43 PM EST

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