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Topic: Retail

David's Bridal Gets Mobile Makeover as Traffic Surges Expects on-the-go shopping to exceed desktop activity

With 50 percent of consumers using banks' mobile websites, per an Interactive Advertising Bureau report yesterday, one can imagine the opportunities retailers in more product-y niches are seeing with on-the-go…

April 12, 2013, 3:23 PM EDT

Facebook Opens Up Ad Targeting to Minivan-Driving, Baby Food-Buying Homemakers Adds third-party audience segments from Acxiom, Datalogix, Epsilon

There was a time when advertisers could only find an audience for their Facebook ads based on users’ Facebook-submitted information like gender, age and whether they like Pages about cooking.…

April 10, 2013, 12:38 PM EDT

Nordstrom Launches First Work From Mekanism Fashion retailer hires outside agency for 'Youphoria'

There's no reason not to wear a swank blazer and dress shoes while sawing through a felled tree, according to a new ad from Nordstrom. Stop and think, and you might…

April 9, 2013, 9:03 AM EDT

JC Penney Cans Ron Johnson, Brings Mike Ullman Back CEO shake-up at struggling retail brand

JC Penney's board ousted CEO Ron Johnson today and replaced him with his predecessor, Mike Ullman. Johnson, a former Apple exec, took over the struggling retailer's leadership 17 months ago and…

April 8, 2013, 6:59 PM EDT

Organic's Thomas Says Context Is King When Analyzing Data Also, QR codes can be a true platform, not just gimmick

As one of marketing’s first digital agencies, Organic is credited with creating the industry’s first banner ad in 1994. Since then, Organic has had its share of ups and downs…

March 27, 2013, 1:00 PM EDT

How Do You Get Dogs to Brush Their Tongues? Hint: It's all in the flavor

Sometimes, it takes a roomful of R&D people to come up with a new product—and sometimes, the idea just licks you in the face. Thanks to the quirky videos on its…

March 4, 2013, 11:38 PM EST

Is This the Most Important Person in Advertising? Hint: she runs a $43.7 billion ad business

In many respects, Susan Wojcicki is Google’s most important patron. Her garage served as the original Google headquarters, and over the last decade the svp of advertising has grown the…

February 25, 2013, 12:03 AM EST

Hey Bud, Buying Organic for Valentine's Day? Sustainable flower brands say 'yes,' but the politically correct bouquet is still a ways off

As anyone who’s ever plunked down $100 for a bunch of long-stemmed roses quickly figures out, flowers are big business in this country—a $32.1 billion business, to be exact. And…

February 12, 2013, 6:16 AM EST

Pinterest's Retail Problem As more shoppers use the online scrapbook to showcase brands, retailers struggle to keep pace

Fashion retailer H&M is pretty popular on Pinterest—in spite of itself. Over the last month, the social scrapbooking platform’s users have pinned, repinned, commented on or liked the brand’s products…

February 4, 2013, 3:57 AM EST

Target 'Snacks' Around Super Bowl Spend Big-box retailer releases mobile game in lieu of big-game spot

Target isn't advertising in the Super Bowl, but the big-box retailer hopes to garner consumers' attention anyway, with a mobile game called Snack Bowl. The virtual game invites players to throw…

January 21, 2013, 6:54 PM EST

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