Topic: Retail
According to the folks at Gallup, 20 percent of Americans believe in reincarnation. There’s no telling what portion of the sample works in marketing, but for those people, the belief…
AOL launched its oversized Project Devil ad unit in September 2010 as a way to attract brand dollars to the Web, in part by packing the premium placement with interactive…
When it comes to developing a shopping app, it’s usually better to launch for tablets first. Studies have shown how valuable tablet shoppers are compared to their smartphone-wielding counterparts. For…
Ryan Partnership Chicago is expanding its offerings through the addition of corporate sibling SolutionSet, and has reached out to Mat Lignel to run the combined operations. Both companies are owned…
AT&T’s newest retail endeavor is almost the complete opposite of the currently en vogue here today, gone tomorrow pop-up stores. On Saturday, the telecom giant will open a 10,000-square-foot shop…
Earlier this year, Gannett held its first investors meeting in New York, where company executives focused on local digital marketing services as a critical part of their strategy moving forward. As…
Brands running mobile coupon campaigns, take heed: You might as well require consumers redeem the coupon in stores. Of the consumers who prefer to buy items in brick-and-mortar stores, 81 percent…
Chevrolet is so sure buyers are going to like the brand’s new transformed auto lineup that the marketer is launching a new "Love it or Return it" promotion, giving buyers between…
InterContinental Hotel Group’s Holiday Inn and Holiday Inn Express brands have checked out of McCann Erickson, N.Y. The global creative has been consolidated within WPP Group. The two chains’ combined U.S.…
The conversion funnel has become a cliche in marketing circles. Worse than that, while it’s convenient shorthand for how to target consumers, it’s too simplistic, according to Natasha Hritzuk, global…
