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Topic: Retail

Live Events Are King for Getting People to Recommend and Buy Brands Music makes people feel the most positive

Word-of-mouth marketing may be the hot new trend, but when it comes to getting people to recommend a brand, nothing gets people talking up a brand like live experiences do,…

November 13, 2013, 6:16 AM EST

Retailers Hope to Bag Rivals' Customers on Twitter Poaching purchasers via social 'conquesting'

Google “conquesting” has long been an e-commerce practice where marketers buy ads targeted at consumers searching for other brands’ products. But for holidays 2013, ’tis the season for poaching customers…

November 10, 2013, 8:34 PM EST

Once Gender Neutral, Sure Is Now Going For the Ladies Thanks to Axe

Remember Sure? Sure you do—well, maybe you do. Introduced in 1973, it became a household name in the ’80s with its “Raise your hand if you’re Sure” tagline. But the…

October 28, 2013, 10:02 PM EDT

This Casino Vet Is Using Customer-Focused Data to Power a New Analytics Practice David Norton is helping agencies be more informed

Specs Who David Norton New gig Evp, integrated customer engagements and analytics, MDC Old gig Chief marketing officer, Caesars Entertainment Age 45 So are you essentially setting up a data consultancy at MDC? My role is…

October 27, 2013, 10:44 PM EDT

Patagonia Is Taking On a Provocative ‘Anti-Growth’ Position Is it all just a marketing ploy?

Sustainable products may well be yesterday’s news—at least according to upscale sportswear brand Patagonia. The marketer of $500 goose-down jackets is reaching beyond its eco-friendly practices to address the link between…

September 29, 2013, 10:22 PM EDT

Social Media Usage Swells at New York Fashion Week Digital threads are on trend at this year's shows

Designers and presenting partners came prepared to interact with attendees and fans at home via social media networks and hashtags. In addition to shows streaming live on the Mercedes-Benz official…

September 6, 2013, 2:52 PM EDT

Twitter Taps Former Ticketmaster Chief to Build Social Commerce Nathan Hubbard will combine tweets with shopping

Nathan Hubbard, a Ticketmaster and Live Nation executive mainstay until earlier this month, is set to become Twitter's first head of commerce, as the social site aims to increase its…

August 27, 2013, 2:11 PM EDT

Men's Wearhouse Begins New Era by Taking Pride in Its Past First founder-free brand ad from L.A. agency Phenomenon

Here it is, the first official Men's Wearhouse brand ad since the departure of iconic founder George Zimmer and the hiring of Phenomenon in Los Angeles as the retailer's new…

August 13, 2013, 8:00 AM EDT

Ratings Slump Dings Broadcast Sales Networks’ Q1 spend slips 5 percent; cable on the rise

Diluted prime-time deliveries and a calendar quirk that moved NCAA Final Four dollars into April contributed to a $317 million decline in first-quarter broadcast TV ad expenditures. According to a new…

June 25, 2013, 12:00 AM EDT

Gin Lane Media Brings Interactive Experiences to Retail J.Crew, Michael Kors and Sweetgreen

Specs Who Emmett Shine (l.), founder; Dan Kenger, digital creative director What Digital creative agency Where New York offices Freelance designer Emmett Shine founded Gin Lane Media so a client would take his requests…

June 13, 2013, 6:29 AM EDT

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