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Topic: Retail

Why Victoria's Secret Won't Be Mailing Out Any More Catalogs

A $150 million expense that no longer spurred sales

If you want to see the Victoria's Secret Angels, you'll have to follow them on Instagram, because the lingerie brand is discontinuing its iconic catalog. The L Brands-owned retailer has been…

How Chipotle's Food Scares May Be Affecting Foot Traffic and Sales

Foursquare predicts sizable declines

Foursquare's data points are becoming a bigger part of its business, and this week it flexed a little muscle in that regard. Based on its Place Insights analytics tools, the mobile-app…

Target Consolidates Media Business at GroupM After 46-Year Relationship With Haworth

But shift could open up an agency opportunity with Walmart

Target announced today it is consolidating its media planning and buying business at GroupM, ending the retail giant's decades-long relationship with Haworth Marketing + Media. Target, which spent over $600 million…

This Study Shows Why Retailers Should Ramp Up Their Email Game for Millennials

Young adults are going old school

Epsilon's new shopper behavior study may be the latest indication that millennial consumers are no longer spring chickens. In fact, they are using—and hold on to your ironic fedoras, folks—email…

Before Banana Republic Was Mainstream Fashion, It Was a Weirdly Wonderful Safari Brand

Revisiting the pith helmets, Jeeps and life-size giraffes

Mel Ziegler still recalls the day in the early 1980s when he and his wife, Patricia, opened the most unusual clothing store Beverly Hills, Calif., had ever seen.  With its jungle…

Why the New Crop of E-commerce Brands Should Really Scare Traditional Retailers

Data and social media are changing the game

Even as pundits swear that bricks-and-mortar shopping isn't dead, anyone who works at a traditional retailer may have been sweating a little while listening to a South by Southwest Interactive…

Why Measuring the Impact of Digital Ads on Retail Foot Traffic Is One of Tech's Hottest Areas

3 new products already this week

While Foursquare yesterday unveiled an offline sales attribution program that grabbed the marketing world's attention, it's not the only player trying to make noise right now in the white-hot, digital…

6 Reasons Why Amazon May Be Perfectly Situated to Open Hundreds of Stores

The data and opportunities are there

Sandeep Mathrani, the CEO of mall development giant General Growth Properties, got many folks' attention on an earnings call late Tuesday afternoon, though the reason had nothing to do with…

Outdoor Apparel Brand Marmot Will Introduce Its Furry New Mascot at Super Bowl 50

Teaser clips set stage for GS&P campaign

Marmot wants to bring things back to nature in its first-ever Super Bowl ad. The outdoor apparel and gear retailer's campaign comes from Goodby, Silverstein & Partners, which won the business…

Gap Hires 'Innovative' Abercrombie & Fitch Veteran as Its New CMO

Iconic brand has struggled to find its way

Can seasoned Abercrombie & Fitch marketer Craig Brommers make the Gap more fashionable with today's consumers? Following a sales slide during the holiday season, the retailer has named Brommers senior vice…

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