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Topic: Retail

Birchbox Aims to Bring 'Artificial Intelligence' to Offline Retail Opens first brick-and-mortar in SoHo

Birchbox tomorrow opens its first brick-and-mortar location with a 4,500 square foot storefront in New York's fashionable SoHo district. The much-hyped beauty e-retailer aims to make the shopping experience akin…

July 10, 2014, 1:45 PM EDT

Oracle Buys Micros Systems for $5.3 Billion Latest in a long string of acquisitions

Oracle is purchasing Micros Systems for $5.3 billion as part of a bigger push into retail and hospitality marketing. Oracle’s acquisition comes out to $68 a share, making it one…

June 23, 2014, 12:02 PM EDT

Study Shows Prevalence of Consumer 'Webrooming' More people researching online and buying in local stores

Retailers who fume about showrooming may find a new report from Merchant Warehouse is a welcome reality check. The company, which is focused on business payment solutions, has melded together…

May 9, 2014, 10:55 AM EDT

Brands Must Turn to the Dark Data Side A lot of vital insight remains hidden

Our industry traditionally, naturally focuses on the data most visible, most apparent and most readily captured—the data that streams through our digital, mobile, video and retail channels. But people today…

March 26, 2014, 12:21 PM EDT

Retailers Are Using Data-Based Approaches to Fight Showrooming A ‘call, click or come over’ strategy

Technology has given consumers the ability to be multichannel shoppers, giving rise to the showrooming phenomenon whereby people check out the merchandise in the stores, then go online and buy…

March 25, 2014, 10:57 AM EDT

Retailers Are Finding That Data Vulnerability Can Undo Years of Brand Equity How to bolster defenses and clean up the PR mess

Data breaches, as we have all learned, can be #EpicFails with far-reaching and destructive implications for brands. Once sensitive consumer information—payment-card data, home addresses, phone numbers—are stolen, the ramifications can…

March 23, 2014, 9:01 PM EDT

This Branding Agency Helps Clients Diverse as WWE, Fathead and Lord & Taylor The secret to Finch Brands' success

Specs Who (Clockwise, from top) Bill Gullan, president; John Ferreira, vp of brand strategy; Daniel Erlbaum, CEO; Jordan Goldenberg, creative director What Brand design and strategy firm Where Philadelphia office In 2011, Fathead approached…

March 13, 2014, 7:40 AM EDT

Apparel Brands Are Gearing Up in the Hopes of a Cold, Snowy Super Bowl When bad weather generates buzz

The media have already made much of the fact that Super Bowl XLVIII will be the first in game history to be played outdoors in a cold-weather city (specifically, in…

January 27, 2014, 9:31 PM EST

Groupon Buys Ideeli for $43 Million Continues daily deals dominance

Groupon has purchased fashion discounts firm Ideeli for $43 million in cash, the companies have announced. Six-year-old Ideeli employs 150 staffers that are mostly situated in its New York headquarters,…

January 13, 2014, 11:33 AM EST

TNT Scares Up Big Business With Mob City Acura, DirecTV, Sony Pictures are marquee sponsors

The ratings for the first installment of Frank Darabont’s new TNT serial Mob City aren’t due for another 48 hours, but the stylish exercise in L.A. noir is already a…

December 3, 2013, 4:58 PM EST

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