Advertisement

Topic: Retail

Walmart Buys Ecommerce Startup Jet.com for $3 Billion to Compete Online With Amazon

Technology expertise will accelerate app sales

As more shopping moves to desktops and smartphones and growing competition from Amazon, Walmart is snatching up startup Jet.com for $3 billion. With Jet.com, Walmart is adding technology expertise to its…

5 Trends That Are Radically Reshaping Shopper Marketing

Brands take retail real-time with VR, beacons and other tactics

Malls are lumbering, claustrophobic dinosaurs, while anchor stores like Macy's and Kohl's are shuttering hundreds of locations. Fresh Direct and Peapod make it easier and quicker to stock a cupboard…

West Elm Is Lifting Sales by Using Customers' Instagram Photos in Facebook Carousel Ads

Return on spend better than normal

West Elm, the furniture and housewares retailer, has been consistently testing user-generated content (UGC) across channels for the last few years, mining pictures from the #mywestelm hashtag. More recently, it…

Why Victoria's Secret Won't Be Mailing Out Any More Catalogs

A $150 million expense that no longer spurred sales

If you want to see the Victoria's Secret Angels, you'll have to follow them on Instagram, because the lingerie brand is discontinuing its iconic catalog. The L Brands-owned retailer has been…

How Chipotle's Food Scares May Be Affecting Foot Traffic and Sales

Foursquare predicts sizable declines

Foursquare's data points are becoming a bigger part of its business, and this week it flexed a little muscle in that regard. Based on its Place Insights analytics tools, the mobile-app…

Target Consolidates Media Business at GroupM After 46-Year Relationship With Haworth

But shift could open up an agency opportunity with Walmart

Target announced today it is consolidating its media planning and buying business at GroupM, ending the retail giant's decades-long relationship with Haworth Marketing + Media. Target, which spent over $600 million…

This Study Shows Why Retailers Should Ramp Up Their Email Game for Millennials

Young adults are going old school

Epsilon's new shopper behavior study may be the latest indication that millennial consumers are no longer spring chickens. In fact, they are using—and hold on to your ironic fedoras, folks—email…

Before Banana Republic Was Mainstream Fashion, It Was a Weirdly Wonderful Safari Brand

Revisiting the pith helmets, Jeeps and life-size giraffes

Mel Ziegler still recalls the day in the early 1980s when he and his wife, Patricia, opened the most unusual clothing store Beverly Hills, Calif., had ever seen.  With its jungle…

Why the New Crop of E-commerce Brands Should Really Scare Traditional Retailers

Data and social media are changing the game

Even as pundits swear that bricks-and-mortar shopping isn't dead, anyone who works at a traditional retailer may have been sweating a little while listening to a South by Southwest Interactive…

Why Measuring the Impact of Digital Ads on Retail Foot Traffic Is One of Tech's Hottest Areas

3 new products already this week

While Foursquare yesterday unveiled an offline sales attribution program that grabbed the marketing world's attention, it's not the only player trying to make noise right now in the white-hot, digital…

Advertisement
Advertisement