Topic: retail advertising

JCPenney Turns to Kraft's Debra Berman for Marketing

Struggling retailer looks to branding vet for comeback

JCPenney has turned to Kraft's Debra Berman, an executive with deep brand and agency experience, to direct the struggling department store giant's comeback. At Penney, Berman is svp of marketing.  Her…

Kawasaki and 'Lone Ranger' Ride Together in Multifaceted Campaign

Motorcycle brand also partners with Subway

If you've never throttled-up a dirt bike or a four-wheeler across an open terrain but have ridden a horse, well, they're similarly bumpy-but-fun experiences. So Kawasaki's new partnership with Disney's…