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Topic: Retail

Why American Eagle's Next CMO Should Maintain Its Already Positive Flight Plan

Search for successor underway

Michael Leedy's eventual successor as chief marketing officer at American Eagle Outfitters should consider boosting the brand's digital outreach while doubling down on simple, honest messages like the acclaimed "Real" campaign…

This Infographic Reveals How Social and Mobile Impact Back-to-School Shoppers

82% share purchases on Facebook

Around Labor Day, kids across America will start the school year sporting freshly purchased outfits and educational gear. And a new report shows just how much parents are turning to…

6 Stats That Show Why Brands and Local Retailers Need to Modernize in the Mobile Era

$14 billion left on the table

About 40 percent of small retailers appear to be ignoring their chances of connecting with on-the-go consumers, according to a report today from digital marketing company Netsertive and local-business researcher Borrell Associates. And…

26% of Millennials Give Fake Birthdays to Score Better Online Deals

Nearly half abandon shopping carts to save

Would you fake a birthday to get an online deal? What about hiring a personal consultant to make sure you're getting the most out of your frequent-flier miles? Those are just…

Instagram Offers Big Data, but Pinterest Has Purchase Intent

Marketers weigh in on e-commerce upgrades

Social media platforms don't often roll out retail-based features or rush them to the forefront, because getting people to shop while they digitally interact with friends can be tricky. So,…

Why IBM's Retail Clients Just Got More Interested in Facebook Ads

Big Blue's marketing cloud gets more social

Next week, IBM will hold its Amplify event in San Diego and pitch marketers on the possibilities in front of them thanks to the company's first deal with Facebook. Retailers…

Quiznos' Parody Ad Comically Mashes Up Star Wars and Entourage

Sci-fi characters go Hollywood

Star Wars: Episode VII doesn't hit theaters until December, but the parade of marketing around the movie has already begun. Quiznos today is launching a parody ad on YouTube that…

In a World of Constantly Deleted Apps, This Mobile Player Uses Cash to Keep Folks Coming Back

2 million people open it almost every day

Mobile apps are deleted at rates that dishearten marketers everywhere. After all, some studies show that more than 80 percent of consumers—after being lured in by often-expensive acquisition campaigns—get rid…

This Week's 6 Most Covetable Products to Put a Dent in Your Wallet

Including a luxe collaboration from Beats and Fendi

Welcome to Swipe, Adweek's very first lifestyle section where we'll be spotlighting some of the most covetable products around, from high-tech gadgets to fashion accessories to stuff that's just plain…

Target's Exit From Canada Isn't a Failed Expansion. It's a Botched Invasion

Chain moved too fast and never bothered listening to the locals

The news that American big-box giant Target is throwing in the towel on its Canadian operations—shutting down 133 stores, laying off 17,000 employees, and writing down a $5.4 billion pretax…

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