Topic: responsive design

Responsive Websites Are Great for Users, but How Are the Ad Dollars Being Affected?

Seamlessly running campaigns is key

Since so many consumers hop from smartphone to desktop to tablet and back again multiple times a day, Web publishers have rushed to embrace responsive design: a technology that automatically…

Startup Pushes Pinterest-Like Native Ads Play

TripleLift rolls out what it claims is a scalable, visually driven banner killer

Every day, another company makes a foray into native advertising. But this latest one is less about editors and custom content. Rather, it's an attempt at taking Pinterest-like images and turning…

Publishers Love Responsive Design, But There Are Imperfections

Internet Week panel focuses on new world of cross device publishing

Publishers are in love with responsive design. But every new relationship has its challenges. That was evident on Tuesday at an Internet Week panel focused on how design impacts the newsroom,…

Undertone Releases Responsive Design Cross Platform Ad Format

ScreenShift product aims to make mobile ads easier to execute, more brand friendly

As users spend more time on multiple devices (jumping from desktop computers to tablets to smartphones), marketers are interested in targeting consumers wherever their eyeballs happen to land, preferably without…

Time Moves to Responsive Design

News brand tries to capitalize on mobile traffic

Time magazine says it isn’t going to follow Newsweek’s move to a digital-only publication. But nor is it ignoring the shift towards mobile news reading. And so Oct. 21, Time…