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Topic: Resolution Media

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Omnicom Media Group and Salesforce Will Build Social Marketing Tools Global deal maintains Benioff's hot streak

Omnicom Media Group will employ Salesforce's Marketing Cloud for its social media-based marketing and advertising efforts across its global agency network, the companies are announcing today. Omnicom's two-and-a-half-year-old analytics division, Annalect,…

June 14, 2013, 8:00 AM EDT

On Facebook, Men Are Cheap New study says men cost less to reach with ads

More women than men use Facebook, so marketers should target them, right? No, according to new research, men cost less to reach with ads on the social media site and…

September 24, 2012, 12:01 AM EDT

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