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Topic: Research

Nielsen: Cable Commands 70 Percent of Prime-Time GRPs

Cord-cutting not eating into pay-TV deliveries

Much as the digerati love to squawk about cord-cutting and the impact subscriber churn is having on basic cable ratings, the hard data doesn’t back up some of the more…

PwC Outlook: TV’s Growth Prospects Look Strong

Despite fragmenting audiences, the tube remains peerless

If the upfront marketplace does not appear to be as strong as broadcasters previously had anticipated, an inundation of political and Summer Olympics dollars will go a long way toward…

GroupM: Global Web Ad Spend Up 16 Percent in 2011

New research says marketers spent $84.8 billion

Internet advertising rose 16 percent to $84.8 billion in 2011, accounting for more than 17 percent of all global measured media spending according to new research from GroupM. The WPP Group…

Portrait: Galewill Design

Focused on social change, these executives set out to prove you can make money and make a difference, too

Specs Who (l. to r.) Joseph Pullen, director of partnerships; Jennifer Liguori, project director; Jeanette Duffy, project manager; Bob McKinnon, president and founder  What Cause-communications company Where New York Doing good and making money aren’t…

Survey Points to App Marketing Flaws

'Incentivized downloads' don't lead to loyal users

A popular tactic for promoting smartphone apps may not actually be paying off, according to a new survey commissioned by mobile ad startup Pontiflex. The survey, conducted by Harris Interactive, covered…

Neuromarketing Isn't Quite There Yet

Advertising Research Foundation notes flaws and benefits

The quasi-science of measuring emotional responses to advertising has made gains but still has a ways to go before it's not considered experimental. Yes, neuromarketing reveals what the conscious mind often…

Nielsen Ratings Tool Designed to Compare TV, Web

Can metrics firm finally nail down Web standard?

Measurement company Nielsen has long offered the industry standard for TV ratings, but can it do the same for the Web? Later this month, Nielsen will release a new service that…

The World's First Ad Campaign Aimed at Monkeys

David Ogilvy once said, "The consumer isn't a moron; she is a monkey." Kidding, of course. Leo Burnett said it. Anyway, two ad execs and an egghead from Yale have…

Lucky Launches Viral Video Database

Agency charts what works—and what doesn’t

If you think viral videos have fallen out of fashion, Dumbo-based creative/production hybrid Lucky Branded Entertainment wants to set the record straight. Cue "The Viral Collection," a database of handpicked, short-form…

Pop Goes the Big Food Brand

The story behind Orville Redenbacher's new Pop-Up Bowl

A few weeks back, you might have been one of the dazzled millions who watched the event on ABC’s The View or CBS’s The Early Show, or read about it…

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