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Topic: Research

Portrait: Galewill Design Focused on social change, these executives set out to prove you can make money and make a difference, too

Specs Who (l. to r.) Joseph Pullen, director of partnerships; Jennifer Liguori, project director; Jeanette Duffy, project manager; Bob McKinnon, president and founder  What Cause-communications company Where New York Doing good and making money aren’t…

March 8, 2012, 6:23 AM EST

Survey Points to App Marketing Flaws 'Incentivized downloads' don't lead to loyal users

A popular tactic for promoting smartphone apps may not actually be paying off, according to a new survey commissioned by mobile ad startup Pontiflex. The survey, conducted by Harris Interactive, covered…

December 13, 2011, 4:59 AM EST

Neuromarketing Isn't Quite There Yet Advertising Research Foundation notes flaws and benefits

The quasi-science of measuring emotional responses to advertising has made gains but still has a ways to go before it's not considered experimental. Yes, neuromarketing reveals what the conscious mind often…

October 3, 2011, 5:03 PM EDT

Nielsen Ratings Tool Designed to Compare TV, Web Can metrics firm finally nail down Web standard?

Measurement company Nielsen has long offered the industry standard for TV ratings, but can it do the same for the Web? Later this month, Nielsen will release a new service that…

August 10, 2011, 5:59 AM EDT

The World's First Ad Campaign Aimed at Monkeys

David Ogilvy once said, "The consumer isn't a moron; she is a monkey." Kidding, of course. Leo Burnett said it. Anyway, two ad execs and an egghead from Yale have…

July 1, 2011, 12:00 PM EDT

Lucky Launches Viral Video Database Agency charts what works—and what doesn’t

If you think viral videos have fallen out of fashion, Dumbo-based creative/production hybrid Lucky Branded Entertainment wants to set the record straight. Cue "The Viral Collection," a database of handpicked, short-form…

May 18, 2011, 6:35 AM EDT

Pop Goes the Big Food Brand The story behind Orville Redenbacher's new Pop-Up Bowl

A few weeks back, you might have been one of the dazzled millions who watched the event on ABC’s The View or CBS’s The Early Show, or read about it…

May 9, 2011, 6:27 AM EDT

More exposure not helping Limbaugh brand

Good thing Rush Limbaugh isn't running for office—not even for chairman of the Republican National Committee, notwithstanding recent White House efforts to cast him in the role of that…

March 13, 2009, 8:24 AM EDT

Breaking news: TV not that great for babies

Confirming what most of us probably knew all along, researchers at Children's Hospital in Boston and Harvard Medical School have concluded that having babies and toddlers watch TV and…

March 5, 2009, 8:03 AM EST

Paying bloggers for coverage: a good idea?

In social media, you can buy a Twitter background, or get your name into an iPhone app, or slather yourself all over a YouTube clip. But it's all fun…

March 3, 2009, 9:40 AM EST

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