Topic: Research

CBS’ Poltrack: Demos Don’t Tell the Entire Story of the 2012-13 Season

Research boss says smarter measurement, targeting could usher in 'golden age'

Despite a season that’s been marked by vertiginous ratings declines, CBS research guru David Poltrack believes that broadcast’s slow start “is not indicative of how the season will progress.” Speaking to…

Retail Tweets Lift Online Sales

Twitter impressions lead to real shoppers for major retailers, Compete study says

Twitter helps e-retailers sell products, according to a 75-day study released today by the social media site in conjunction with research firm Compete. Twitter users who saw either an organic or…

CBS’ Poltrack Unveils New Media Planning Tool

Advertising Week presentation to focus on TV word-of-mouth affinities

CBS and the Keller Fay Group next Tuesday will unveil new research that demonstrates how television remains the dominant driver of meatspace word-of-mouth conversations, those offline exchanges between friends and…

Puma Has Men Weigh In

Experiment proves sports nuts love their ladies (marginally) more than their teams

The perils of hero worship notwithstanding, Puma chief marketing officer Antonio Bertone doesn’t think man’s love for sport is unhealthy—especially when compared to our obsession with celebrities, “Teen Mom and…

Meet the 'Glamour' Generation

Women's monthly embraces the millennial woman

Founded in 1939, Glamour has long seen its mission as empowering women, with uplifting stories, tips and advice. But if today’s women in their 20s and 30s are more likely to…

Study: Blacks More Attached to Media Brands Than Whites

Report bodes well for Google and Apple

African-American consumers are more emotionally attached to brands than whites, especially when it comes to media companies, according to a study from NewMediaMetrics (NMM). On average, according to the New…

Facebook Mobile Ads Underperform Compared to Web

Eye-tracking researcher says mobile ads generate 20 percent less recall

When Facebook announces its second quarter earnings later today, it will likely discuss its growing emphasis on generating mobile ad revenue. But are users actually seeing the Menlo Park, Calif.-based…

Nielsen: Cable Commands 70 Percent of Prime-Time GRPs

Cord-cutting not eating into pay-TV deliveries

Much as the digerati love to squawk about cord-cutting and the impact subscriber churn is having on basic cable ratings, the hard data doesn’t back up some of the more…

PwC Outlook: TV’s Growth Prospects Look Strong

Despite fragmenting audiences, the tube remains peerless

If the upfront marketplace does not appear to be as strong as broadcasters previously had anticipated, an inundation of political and Summer Olympics dollars will go a long way toward…

GroupM: Global Web Ad Spend Up 16 Percent in 2011

New research says marketers spent $84.8 billion

Internet advertising rose 16 percent to $84.8 billion in 2011, accounting for more than 17 percent of all global measured media spending according to new research from GroupM. The WPP Group…