Topic: Republicans

Ted Cruz's Nomination Bid Begins With Web Domain Hijacking From the Left

Adversaries leverage and

The political story of the day comes with a guerrilla marketing sidebar. As Ted Cruz, the U.S. Republican senator from Texas, formally announced today he's running for president in 2016, online…

The #IAmARepublican Campaign Isn’t Exactly Going as Planned

Hashtag, meant to humanize, gets hijacked

The #IAmARepublican campaign was meant to show Americans that Republicans can be normal, reasonable people. However, it's become the latest case of snarktivism, as social media users hijack the hashtag…

Senate Candidate's Chief Qualification: 'I Grew Up Castrating Hogs'

Joni Ernst ad cuts through the clutter in crowded race

Whatever your politics, it's hard not to like a congressional candidate who opens her campaign ad with the line, "I grew up castrating hogs on an Iowa farm." Joni Ernst is…

Study: Shutdown Savages Party Brands

GOP scores show brand could be in trouble

In what should come as a surprise to no one, both Democrat and Republican party brands are taking a hit during the government shutdown. Brand research firm Brand Keys has…

Mizuno Gets 375% Online Branding Lift in Week After Wendy Davis' Filibuster

Sneaker gets unusual boost, per Kontera

At some point in the last week, social media users almost couldn't help but stumble across a video or mention of Texas State Senator Wendy Davis' filibuster of controversial anti-abortion…

Here's One Advertiser Who Swears Mobile Ads Work: Obama

Digital team claims medium helped overcome Romney's October surge

President Barack Obama's reelection effort spent millions on mobile ads that targeted down to the neighborhood level in battleground states, digital operatives for the campaign told Adweek. And the victors…

Obama's Twitter Bid on Election Eve

44's advocates buy up Promoted Trend and multiple Promoted Tweets

Who wins tomorrow seems to be anyone’s guess, as predictions are all over the electoral map. Advocates for 44’s re-election appear to have a firm grip on Twitter ads on…

Data Points: Mobile Election

Can your phone predict your vote?

With the rise of mobile devices to stay caught up on the news and candidates starting to use them for advertising and fundraising, it's no wonder people are calling this…