Topic: Regional

Is 2015 the Year of the Regional Super Bowl Ad?

Digital reach helps these notable spots go beyond limited markets

With a 30-second national spot reportedly costing $4.5 million during Sunday's Super Bowl, it's no surprise that quite a few brands are embracing the cheaper option of a regional ad…

Big Fish, Small Ponds

A look at small agencies across the nation that are proudly serving local clients

Way, way off Madison Avenue, tiny agencies churn out TV spots, websites, mailers and more for hometown retailers, tourism authorities, and local universities and hospitals. While some stretch beyond their…