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Topic: Reebok

Reebok Gets Into the Bacon Business, Catering to CrossFitters' Sizzling Indulgence Brand ships meat to athletes and takes it on the road

It's a big week for that neighbor of yours who can do a hundred pull-ups and toss tractor tires 20 yards. The CrossFit Games kicks off this week, and to…

July 25, 2014, 10:20 AM EDT

Reebok Names a New Lead Creative Shop Venables Bell succeeds DDB

Venables Bell & Partners has prevailed in Reebok's global creative review. As lead agency on the brand, the San Francisco-based shop succeeds DDB. Reebok spends an estimated $50-60 million in media…

February 19, 2014, 1:16 PM EST

Reebok Is Close to Naming a New Lead Agency Selection looms amid split with DDB

DDB is splitting with Reebok amid a review of the sneaker and apparel company’s global creative business. The review is in its late stages with a trio of contenders that sources…

February 11, 2014, 7:18 PM EST

Survey Predicts a Bleak Future for Agencies Shops need to go digital or die

If you think the prospects for agencies are challenging right now, look ahead five years. Some 320 marketing and agency leaders did just that, painting a bleak portrait of 2019 in…

January 14, 2014, 12:49 AM EST

7 Pieces of Tech From CES to Keep an Eye On New, unusual or just plain cool

The 2014 Consumer Electronics Show, held last week in Las Vegas, was a wonderland of next-generation craziness, some useless gadgets, other useful gadgets, and more and more hardware vanishing into…

January 12, 2014, 9:28 PM EST

Guinness' Wheelchair Basketball Ad Spun Circles Around Competitors in Q3 And Dawn's spot was a slam dunk, too, per Ace Metrix

Guinness' "Friendship" was the most effective TV beer spot during the third quarter, according to Ace Metrix, which also ranked the ad No.1 when comparing how all other brands competed…

October 3, 2013, 10:34 AM EDT

This Digital and Traditional Agency Hybrid Showed Its Might at Cannes This Year Pereira & O’Dell adds Airbnb to impressive roster

Specs Who (l.-r.) Nancy Daum, COO; P.J. Pereira, CCO, co-founder; Jaime Robinson, vp, executive creative director; Andrew O’Dell, CEO, co-founder What Advertising and communications agency Where San Francisco offices Its founders’ roots are in…

October 3, 2013, 7:33 AM EDT

YouTube's 10 Most-Watched Ads in July Dove plays peek-a-boo, literally, resulting in extreme cuteness

Let’s face it: most of us are totally camera shy. Dove makes terrific use of that reality in its latest YouTube hit, which was the top-ranking commercial on YouTube and…

August 6, 2013, 12:58 PM EDT

What Is 'Mudvertising' and Why Are Marketers Diving In? It's not about winning

Most marketers wouldn’t want to have their names dragged through the mud. But not some brands. After years of prodigious growth, “mudventure” obstacle racing has oozed into the mainstream, with top brands…

May 27, 2013, 10:27 PM EDT

Reebok Fires Rick Ross for Alleged Rape Lyrics UltraViolet protest appears to have worked

Reebok today told rapper Rick Ross to get lost because his new song "U.O.E.N.O." cheerfully describes what seems to be a date-rape scenario. A brand spokesperson revealed via email that…

April 11, 2013, 6:32 PM EDT

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