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Topic: Reebok

When the Escalators Died in Stockholm's Subway, Reebok Was There to Give People a Lift Quite literally

If you're looking for an unconventional workout, Reebok might suggest carrying a stranger up a flight of stairs, just so he or she doesn't have to walk. Last week, when the…

February 24, 2015, 12:00 PM EST

Reebok Is Quietly Emerging as a Challenger Brand to Contend With Athletic company is leveraging 'tough fitness' movement to boost sales

For Reebok, the race to distill the soul of its brand—and ignite sales to reverse its market-share decline—has been more of a marathon than a sprint. But with its "Be…

February 24, 2015, 12:00 AM EST

Ad of the Day: Reebok Wants You to Be a Better Human, Not Just a Better Athlete Venables Bell's lofty new campaign

Reebok and Venables Bell & Partners really work up a sweat for "Be More Human," an integrated global campaign that celebrates ordinary people who use sports and fitness in their…

January 30, 2015, 11:07 AM EST

Ad of the Day: Reebok and a Plucky Chicken Urge You to 'Live Free Range' A campaign most fowl

Why did the chicken cross the road? "To send a clear message that the reason people fall off the wagon and go back to their sedentary habits is because they've bought…

January 14, 2015, 8:51 AM EST

Arnold Schwarzenegger's Best Commercials Ever! [Video] A sampling of the action star's greatest global hits

You may know him as the seven-time Mr. Olympia winner from when you were a gawky half-pint. Or the Hollywood action hero you wanted to be. Or you could've been…

September 18, 2014, 11:05 AM EDT

Woman Gets a Giant Reebok Tattoo, and Her Very Own Ad to Go With It Camilla Nilsson marks a remarkable journey

When Reebok urges its most die-hard fans to get a big tattoo of the brand's logo, it means a big tattoo. Last month, the sportswear company set up a pop-up tattoo…

September 17, 2014, 3:07 PM EDT

Tweet This Hashtag in NYC, and Reebok Could Run a Pair of Sneakers Over to You Floor-to-door service is yours

Starting today, New Yorkers who tweet their shoe size and address with the hashtag #ReebokHDS could get a visit from the brand's Human Dispatch Service. The team of runners will personally…

August 28, 2014, 1:08 PM EDT

Reebok Offers 1-Year Fitness Package to Whoever Gets the Biggest Reebok Tattoo 1-day contest in Sweden has $5,800 prize

Reebok is offering fitness junkies a chance to earn a yearlong sponsorship deal worth about $5,800, with a major catch: the prize will only go to the fanatic who gets the…

August 14, 2014, 9:33 AM EDT

Reebok Gets Into the Bacon Business, Catering to CrossFitters' Sizzling Indulgence Brand ships meat to athletes and takes it on the road

It's a big week for that neighbor of yours who can do a hundred pull-ups and toss tractor tires 20 yards. The CrossFit Games kicks off this week, and to…

July 25, 2014, 10:20 AM EDT

Reebok Names a New Lead Creative Shop Venables Bell succeeds DDB

Venables Bell & Partners has prevailed in Reebok's global creative review. As lead agency on the brand, the San Francisco-based shop succeeds DDB. Reebok spends an estimated $50-60 million in media…

February 19, 2014, 1:16 PM EST

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