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Topic: Reebok

These Compelling Campaigns Are the Gold Standard for Sports Advertising

Clio honors Gatorade, Nike, NBA and Nascar

The Clio Awards launched Clio Sports last year to honor the best in sports advertising and marketing. Gatorade, Nike and the NBA, among many others, were honored with Clio gold…

The North Face Wants to Own the Athlete Market and Beat Big Names Like Nike and Adidas

'Four-season, year-round brand' launches new campaign

Gone are the days when sports retailers specialized in one thing. While Nike, Adidas and Under Armour are starting to look more like tech brands, The North Face is making…

J.J. Watt Creates Immediate Buzz for Reebok With a DIY Video

The NFL player's 'box jump' clip already has 2 million views

J.J. Watt, the Houston Texan and NFL defensive player of the year, has signed an agreement with Reebok to make the shoes he'll wear on the field. What's interesting is…

When the Escalators Died in Stockholm's Subway, Reebok Was There to Give People a Lift

Quite literally

If you're looking for an unconventional workout, Reebok might suggest carrying a stranger up a flight of stairs, just so he or she doesn't have to walk. Last week, when the…

Reebok Is Quietly Emerging as a Challenger Brand to Contend With

Athletic company is leveraging 'tough fitness' movement to boost sales

For Reebok, the race to distill the soul of its brand—and ignite sales to reverse its market-share decline—has been more of a marathon than a sprint. But with its "Be…

Ad of the Day: Reebok Wants You to Be a Better Human, Not Just a Better Athlete

Venables Bell's lofty new campaign

Reebok and Venables Bell & Partners really work up a sweat for "Be More Human," an integrated global campaign that celebrates ordinary people who use sports and fitness in their…

Ad of the Day: Reebok and a Plucky Chicken Urge You to 'Live Free Range'

A campaign most fowl

Why did the chicken cross the road? "To send a clear message that the reason people fall off the wagon and go back to their sedentary habits is because they've bought…

Arnold Schwarzenegger's Best Commercials Ever! [Video]

A sampling of the action star's greatest global hits

You may know him as the seven-time Mr. Olympia winner from when you were a gawky half-pint. Or the Hollywood action hero you wanted to be. Or you could've been…

Woman Gets a Giant Reebok Tattoo, and Her Very Own Ad to Go With It

Camilla Nilsson marks a remarkable journey

When Reebok urges its most die-hard fans to get a big tattoo of the brand's logo, it means a big tattoo. Last month, the sportswear company set up a pop-up tattoo…

Tweet This Hashtag in NYC, and Reebok Could Run a Pair of Sneakers Over to You

Floor-to-door service is yours

Starting today, New Yorkers who tweet their shoe size and address with the hashtag #ReebokHDS could get a visit from the brand's Human Dispatch Service. The team of runners will personally…

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