Topic: Reebok
Reebok today told rapper Rick Ross to get lost because his new song "U.O.E.N.O." cheerfully describes what seems to be a date-rape scenario. A brand spokesperson revealed via email that…
What's old is new again. DDB, Reebok's lead global agency between 2009 and early 2012, has been reappointed to that role at the expense of mcgarrybowen. Annual global media spending on…
Advertisers can’t say they weren’t warned. Three years ago, right after joining the Federal Trade Commission as director of the Bureau of Consumer Protection, David Vladeck stood before the ad industry’s…
A German Reebok ad that advised patrons of the brand's partner gyms to "Cheat on your girlfriend, not on your workout" has been pulled after complaints from probably every woman…
When LiquidThread, Starcom MediaVest Group's branded content division, realized that the rapid growth it's enjoyed in the 18 months since it launched would require a rethinking of its North American…
The Federal Trade Commission's $25 million settlement with Reebok for deceptive ad practices sent a clear message to advertisers: If you're going to make specific health or safety claims, you…
Reebok's claims in its ads touting its EasyTone and RunTone line of shoes was just too good to be true for consumers and the Federal Trade Commission, which has just…
The Stanley Cup Finals begin Wednesday, with the Boston Bruins and Vancouver Canucks squaring off for the NHL title. But Reebok has a soft spot for the Chicago Blackhawks, who…
An evil disembodied head in a high-school locker dispensing advice about hockey? Sounds like a nightmare you'd have after too many nacho plates at the rink. Actually, it's an amusing…
When I first saw the ads for Reebok EasyTone, I thought it was a funny product suitable for infomercial land. The entire premise is laughable: Ladies can firm their legs…
