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Topic: Reebok

Terry Tate Checks Donald Trump in Timely Throwback to Classic Reebok Ads

Funny or Die nails parody

Terry Tate, the fictional office linebacker from Reebok's famous ads a decade ago about proper behavior, is back to weigh in on the 2016 election. And the result is spectacular. A…

Ad of the Day: Who Needs Perfect? Ronda Rousey Doesn't in This Intense Reebok Ad

UFC fighter makes a bold statement after losing her title and undefeated record

It's been seven months since the fight in which she lost her bantamweight title. But now Ronda Rousey is back in the spotlight—this time for Reebok—and it looks like she's…

Jonah Hill's Brilliantly Awkward Sneaker Ad Might Be His Best Act Yet

Hush your gums and buy the trainers

Jonah Hill may have perfected the art of the intentionally awful ad. The Hollywood star anchors this two-minute infomercial for London-based skateboarding brand Palace. The video—by MPC Creative and directors Lev…

High School Advertising Students Pitch for Reebok in 4A's Competition

Inspiring the next generation of ad stars

New York high school students got a taste of the real world of advertising on Wednesday at ReACT, an advertising competition sponsored by the 4A's. Teams of students from the Manhattan…

Ad of the Day: Reebok Runs Through All the Days of Your Life in This Clever Spot

Are you making the most of every single one?

Sure, regular exercise can help you look and feel younger. Sometimes, even much younger. But this is ridiculous. Adidas' Reebok division expands its "Be More Human" platform today with a minute-long…

If You Run Fast Enough Past This Reebok Ad, It Unlocks a Free Pair of Sneakers

Animal's human speed test

Sneaker brands are fond of running challenges, and they can make for some cool ad stunts. Asics has done this for years, running outdoor ads that challenged people to race against…

Facetime: Adweek’s Executive Lab and Miami's Art Basel Usher in December

Linda Yaccarino, Candace Cameron Bure, Mr. Brainwash and more

Media magnates came out in full force for the Adweek Executive Lab: YouTube and Facebook in the Media Mix, presented by Pixability. Art Basel kicked off in Miami with DuJour…

Which Ad Buy Has a Better Bang for Your Buck: Facebook or YouTube Video?

Reebok and Pixability put them to the test

Like many major marketers, Reebok wondered where its digital video ad dollars might be better spent—Facebook or YouTube—and it partnered with Pixability to find out. The company tested its campaign…

Why Brands Are Finally Choosing More Female Athletes for Big Endorsement Deals

Women are no longer sitting on the sidelines

In the male-centric sports world, where the likes of LeBron James score $65 million in endorsement deals, female athletes have largely been an afterthought. But thanks to a constellation of…

These 16 Videos Are Each a Case Study in Nailing the Right Tone for the Right Audience

Watch Awards honor the top targeted clips

Only a fool (or a brand with billions to spend on media) tries to be all things to all people. That's why Adweek's Watch Awards honor the year's top online videos…

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