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Topic: Reddit

Reddit's Big Challenge Is Drawing Newcomers to the Sprawling, Quirky Community

'Solve it, and we are unstoppable,' CEO says

Reddit's new CEO has revealed what he sees as the biggest issue facing his massive online community—how to attract and keep new users. It's a problem for many quirky, niche Internet…

Reddit CEO Ellen Pao Steps Down After Outrage From Firing Talent Director

Co-founder Steve Huffman takes over

Just one week after Reddit moderators revolted against the firing of the site's director of talent Victoria Taylor, interim CEO Ellen Pao has resigned. The move was revealed on Reddit…

Minions Inspire Love and Hatred With Their Marketing Run Amok

They're freaking everywhere

It was all bound to happen because that's how the Internet works: First we prop big sensations up, and then we revel in their downfall. And that's exactly what has…

Here Are 10 Intriguing Digital Marketing Stats From the Past Week

Lots of great soccer data, but more than just that

The Women's World Cup recently dominated digital and real-life discussions, as the U.S. women's team thrilled fans, winning the title Sunday and bringing home the World Cup trophy. So, our…

Reddit Moderators Revolt Over Site's Firing of Popular Talent Director Victoria Taylor

Subreddits shutter after key AMA organizer is let go

As America readies for fireworks, Reddit is grappling with darkness. Hundreds of Reddit's community forums—called subreddits—have been made inaccessible to the public in protest after the San Francisco-based company dismissed its…

Why It Looks Like the Cubs Are Wrapping Wrigley Field in Aluminum Foil

Reynolds' clever take on a rain tarp

When rain falls on Wrigley Field this season and the tarp gets rolled onto the field, Chicago Cubs fans will be treated to a clever marketing surprise. The Chicago Cubs and…

Here’s How to Make Your Marketing War Room More Zeitgeist Than Zombie

Real-time efforts must be perpetual, not pop up

In the 2000s we built media labs. In the 2010s we've built "live rooms"—much heralded pop-up work spaces in which brands and agencies sift through the noise of real-time data. Shenan…

How the Men's Room at Mullen Lowe L.A. Became a Reddit Sensation

Started with call for decorating suggestions

Mullen Lowe L.A.'s office manager just needed some advice on how to spruce up the agency's men's room for a client visit. She had no idea she was creating an…

Here's Why Twitter's Porn Problem Freaked Out Brands

10 million accounts could be sharing NSFW content

There are some dark corners of Twitter—accounts that take "not safe for work" content to new depths and that can spell big trouble for brands whose ads end up running…

Fast-Growing Social Apps Are Trying to Clean Out Their Darkest Corners

Yik Yak, Meerkat and more look to purge bullies, trolls and criminals

"Don't feed the trolls" has never been a more relevant piece of advice. The Web's established social media players as well as startups are trying to not just starve the…

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