Topic: Reddit

What Ad Buyers Really Think About Google, Facebook, Twitter and Everything in Between

A candid discussion with 7 insiders

The major digital media platforms—full of big gains, big hype and often a lack of transparency—have made the advertising universe a complicated, fragmented place. And with eMarketer predicting digital ad…

A Redditor Just Showed How Easily the Site Can Be Manipulated for Viral Ad Revenue

First, buy a popular account. Then starting linking

If you visit Reddit frequently enough, you'll notice the abundance of accounts that just keep posting old content over and over, reaping the site's "karma" points. But why? Reddit karma is…

How eBay Crafts Its Social Ads to Target Both Geeky Guys and Fashionistas

It involves 16 different social platforms

Over the past few years, it's become increasingly hard for social marketers to pick which sites and platforms are worth their time and investment and which ones are passing fads…

Why Big Brands Are Suddenly Getting Cozy With Reddit

New ad-targeting tech and custom content are a draw

Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment. Now,…

Axe May Have Stolen 'Shower Thoughts' From Reddit. Here's What It's Doing to Make Things Right

Will collaborate with redditor behind the post

Earlier this month, Axe released its latest campaign, "Shower Thoughts." It was quickly accused of being stolen from a subreddit, called, you guessed it, "Shower Thoughts." The Unilever brand today released…

Larry Wilmore's Ratings Are 55% Lower Than The Colbert Report, and This Clip May Prove Why

Many viewers attack a perceived 'anti-intellectual' shift

Has Comedy Central's late-night talk lineup lost some of its intellectualism since the departures of Jon Stewart and Stephen Colbert? Yes, according to quite a few viewers on Reddit, and…

Reddit CEO Says Front Page Is Due for an Overhaul, Possibly Doing Away With Default Subreddits

Too many opinions 'crammed into a small room'

While Reddit may be "the front page of the Internet," CEO Steve Huffman says it's a front page that could use some retooling. Huffman today posted a look back at the…

Marketing on Reddit Is Scary, But These Success Stories Show Big Potential

Survival tips for some of social's toughest terrain

Reddit is often called "the front page of the Internet," but for many brands it's remained a no-go zone, given the likelihood of getting flamed or trolled by anonymous users.…

REI's Reddit Experience Shows Brands Need to Be Ready to Take the Tough Questions

AMA quickly turned into forum on employee frustrations

REI will be closing its stores on Black Friday and paying 12,000 employees to take the day off, a move that has generated lots of goodwill—except on Reddit. The outdoor retailer's…

Reddit's First Branded Videos Will Feature Google and Lean on Subredditors' Creative Input

Campaign includes paid push on Upvoted

Nobody knows Reddit better than its passionate group of users, so the website is leaning on its tight-knit community to help create its first branded video series for Google. In May,…