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Topic: Reddit

This Marketing Pro Practiced His Facebook Ad Targeting by Making His Roommate Completely Paranoid A lesson in niche marketing

Roderick Russell was a bit shocked by just how personalized the ads on his Facebook page were becoming. In the right-hand rail he started seeing messages for cures to a…

September 23, 2014, 3:08 PM EDT

Lenovo Not Afraid to Make Fun of Itself in Native Content Targets niche Onion, Reddit audiences with web series

Most computer tech companies don't want to damage their products, yet Lenovo is asking consumers to imagine creative ways to destroy its laptops.  It partnered with Onion Labs, the satirical newspaper's…

September 19, 2014, 2:12 PM EDT

Sydney Art Director Is Called 'Australia's Biggest Wanker,' but Is That Really Fair? Reddit vs. marketing magazine

Jarryd Zankovic, a senior art director at Play Communications in Sydney, Australia, earned the karmic wrath of Reddit, which seized upon a douchey (though apparently tongue-in-cheek) interview with him in…

September 15, 2014, 2:01 PM EDT

Twitch Responds to User Backlash Unpopular new terms include muting unlicensed music

For people who watch live-stream gaming for hours at a time, music is a lot more than just a soundtrack. The management of video streaming service Twitch.tv found out just…

August 8, 2014, 4:23 PM EDT

9 Sneaky Marketing Tricks We Fall for Every Time We Shop From decoy pricing to BOGOs, a catalog of manipulations

We all know we're being manipulated every time we shop, but it can still be unnerving to see the true extent of mind games being played on us. That's why I…

August 6, 2014, 1:59 PM EDT

Dude, Guess What Inspired PuffPuffChat? Give you 3 hits ... uh, I mean hints

Necessity is the mother of invention and Redditor cherry_garcia found himself in need of someone to talk to while smoking weed. So, he invented PuffPuffChat, a social platform that randomly pairs users into…

July 18, 2014, 9:36 AM EDT

Taco Bell Buys Its First Instagram Ads to Push Waffle Tacos Big millennial appeal includes Vine, too

Taco Bell's "Wake Up Live Mas" campaign entails a clever TV push, radio ads, in-store point-of-purchase and earned social media—all common marketing fare nowadays. At the same time, the Irvine,…

March 27, 2014, 4:09 PM EDT

Most Adorable Résumé Ever? Aspiring Intern Pitches Lego Version of Herself to Agencies And she's not even a designer

Usually it's the young designers and copywriters who create awesomely creative new ways to apply for internships. This time, oddly enough, it's someone looking for a spot in account management. A…

March 26, 2014, 5:04 PM EDT

Robert Rodriguez Has a Prime Outlet for His Guilty Pleasures Explains how he chooses his programming

Specs Who Robert Rodriguez Age 45 Accomplishments Filmmaker (From Dusk Till Dawn, Spy Kids and the upcoming Sin City: A Dame to Kill For); founder/chairman of El Rey network; creator of From Dusk…

March 21, 2014, 10:02 AM EDT

Shhhh! Don't Tell Anyone: Whisper, Secret Apps at SXSW Marketing in age of anonymity

Clandestine apps are having a SXSW moment, with Whisper and Secret in Austin discussing how they are putting the anonymity back into online. On the surface they have similar uses:…

March 9, 2014, 9:18 PM EDT

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