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Topic: Red Lobster

This Data-Obsessed Shop Creates Buzz for Super Bowl Ads Online

Levelwing works for BMW, Firestone and Wells Fargo

Specs Who Co-founders Steve Parker Jr. (l.), CEO, and Jeff Adelson-Yan, president What Digital marketing agency Where New York office Western Kentucky University frat brothers Steve Parker Jr. and Jeff Adelson-Yan reunited in New…

Publicis Kaplan Thaler Wins Red Lobster

Takes over from Grey N.Y.

Publicis Kaplan Thaler has been named the creative lead on Red Lobster’s business after a review launched in April. The New York office of Grey, the incumbent on the account since…

Red Lobster Reviews Its Creative Business

Annual media spending exceeds $156 million

Red Lobster has launched a review of its creative business, which Grey has handled since 2010. The restaurant chain's media spending exceeded $156 million last year, down slightly from about $160…

Grey's Anatomy

After five years at the helm, Tor Myhren has led the New York office to colorful acclaim

What should the E*Trade talking baby do next? Give financial advice to celebrities? Make pithy points about trading while reading articles in the Los Angeles Times? The Super Bowl is months away, but…

Get Real

Forget the celebs. Marketers are using ordinary folks to give their ads a dose of realism

For years, few brands were associated with golf more than Buick—and no player was associated with golf more than Tiger Woods. The automaker reportedly paid Woods north of $50 million…

Casual-Dining Accounts in Play

Midrange restaurants are looking to rebrand as economy wanes

Could a rotten economy actually be good for casual-dining restaurants? Ten chains—which collectively spend about $160 million a year in media—have reviewed their creative accounts this year, and most are still…

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