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Topic: Red Carpet

Oscars Produce Strange Promoted Tweets [Updated]

Oxygen's Kim Novak ad sticks out

When it came to real-time marketing for Sunday's Oscars, it was a success—if you were looking for bizarre results or if you work in Twitter's revenue department. The gala's red…

Jessica Chastain's Red Carpet Walk a Hit on Twitter, and Brands Pounce

Marketers tap pre-Oscars buzz via Twitter

Around 6:25 p.m. ET, #JessicaChastain was the No. 2 trending topic on Twitter (behind #Oscars2013) after the actress made her red-carpet appearance before the Academy Awards. And then by around…

Some of the Best Movie Campaigns—From Blair Witch to Hunger Games

Technology and social media give Hollywood ads real star power

The Oscars are back this Sunday, for the 85th time, and once again the world gets set to witness the motion picture industry honor its best, brightest and most beautiful—while…

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