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Topic: Red Bull

GoPro's Super Bowl Ad Looks a Lot Like Red Bull, Circa 2012 Can Stratos jump footage still get pulses pounding?

When we heard GoPro was going to be a Super Bowl advertiser again this year, we were prepared for something epic. And while the event the camera brand chose to…

January 31, 2014, 9:45 AM EST

Apple Lands 3 Spots Among Top YouTube Brand Videos But tech giant can't top GoPro

Following what some saw as a ho-hum press event last week during which Apple announced the latest versions of the iPad and its line of laptops, the tech company proved…

October 30, 2013, 12:01 AM EDT

Why Brands Suck at YouTube Touchstorm says only 74 of top 5,000 channels on platform belong to advertisers

Brands as publishers? Yeah right. Unless your business card says “chief Red Bull video guy” your brand is blowing it on YouTube. At least, that’s the assesment of Touchstorm, a company…

October 23, 2013, 12:00 AM EDT

Terrifying POV Footage of Red Bull Jump Shows How Felix Baumgartner Got Out of an Uncontrolled Spin Video marks anniversary of leap

If the mere idea of falling 24 miles through Earth's atmosphere weren't scary enough for you, here's some footage that shows how truly terrifying it really is. Red Bull has released…

October 16, 2013, 10:55 AM EDT

'Stuntbrofessional' Satires Energy Drink Marketing in NOS Digital Campaign Coke-owned brand prefers to look legit

Coca-Cola's NOS Energy Drink takes stupidity to a "hiiire" level in a mind-meltingly over-the-top series of digital clips mocking the marketing tactics used by competitor brands like Monster and Red…

October 11, 2013, 9:32 AM EDT

It's Been 101 Years, but It's Still Too Soon for Titanic Jokes in Advertising Red Bull hits the ice

Even though more than a century has passed since the Titanic sank, it's still too soon to joke about it in ads. Red Bull got in trouble for this ad…

September 17, 2013, 12:19 PM EDT

Red Bull's Instagram Video Shows How Engagement Is Done But it's surprising that it took two months

Maybe the most remarkable part of Red Bull's superb Instagram video post today was that it took the brand—a social media dynamo—two months to create a major blip on the…

August 22, 2013, 1:07 PM EDT

Red Bull's Xbox Videos Garner 14-Minute Engagement Rate Uses its roster of athletes to get brilliant results

Red Bull has been averaging 14 minutes of consumer engagement via Xbox Live video banners as part of the brand's current "World of Red Bull" campaign. The effort debuted on the…

August 9, 2013, 8:31 AM EDT

YouTube Invites Brands Into Its Partner Program Will provide the same tools, training and analytics as content companies

YouTube wants to take this "brands as publishers" thing to a whole new level. During a presentation at Cannes, the company announced that it plans to invite advertisers into its official Partner…

June 20, 2013, 12:25 PM EDT

Danny MacAskill Lives Out Childhood Fantasies in Wonderful Red Bull Video Stunt cyclist back in his bedroom

This seven-minute Red Bull video cements Scottish cyclist Danny MacAskill's standing as a badass brand spokes-man. It took 68 weeks over a two-year period to shoot this mix of fantasy, memory…

June 20, 2013, 1:33 AM EDT