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Topic: Red Bull

U.S. Soccer Team Scores on Instagram World Cup fever comes to social video

If your sports business friends don't know that the typical athletics-focused consumer seems to love Instagram video, do them a favor and tell them. United States Soccer is the latest…

June 27, 2014, 1:16 PM EDT

Instagram Data Shows NASA's Fútbol Fun Hit the Back of the Net From 230 miles up: Go-o-o-o-al!!!

Since the moon landing 45 years ago, National Aeronautics and Space Administration (NASA) has a fairly stellar track record for creating buzz from outer space through broadcast channels. Since its…

June 18, 2014, 10:47 AM EDT

The NBA's Instagram Team Doesn't Need LeBron to Score Pro basketball continues to slam dunk social video

The National Basketball Association has held a Dr. J-like grip on the No. 1 ranking in the weekly Adweek/Shareablee Instagram video charts since the pro league's playoffs got into full…

June 13, 2014, 6:00 AM EDT

Counting Down the Top 10 Space-Related Ads From Cadillac to Red Bull

The use of space imagery in ad campaigns is on the rise. In some ways it’s a blast from the past, recalling the 1960s space race when Tang pitched itself…

June 1, 2014, 8:46 PM EDT

Mercedes' Key to Instagram Success: Drive With the Doors Open How an auto brand cracked our social-video top 10

While the National Basketball Association sits atop the VideoWatch/Shareablee top 10 rankings for brands for the third week in a row, per usual, our list has a new entry that's…

May 22, 2014, 4:39 PM EDT

This Content Marketer Also Produces Documentaries Omelet works for AT&T, HBO, Red Bull

Specs Who (From left) Naj Allana, CFO; Ryan Fey, co-founder, chief brand officer; Sarah Anderson, CCO; Don Kurz, chairman, CEO; Mike Wallen, evp, content and development; Victoria Guenier, head of production;…

May 21, 2014, 9:29 PM EDT

Instagram Ads Are Getting Instant Recall Taco Bell and Hollister seeing picture-perfect results

Instagram ads, just six months old and limited to a select group of 15 brands, are already showing promising results, according to exclusive data given to Adweek by the social…

May 12, 2014, 6:29 AM EDT

NBA Fashion Is Ruling Instagram Video Tops brand charts for the second consecutive week

It’s partly due to excitement currently generated by the National Basketall Association playoffs, but the pro hoops brand has been killing it on Instagram video. For the second consecutive week,…

May 9, 2014, 3:52 PM EDT

YouTube Will Let Brands Target Top 5 Percent of Its Videos Johnson & Johnson and Heineken have beta-tested 'Google Preferred'

YouTube is attempting to assuage advertiser concerns about showing up next to poor content by rolling out Google Preferred. The feature allows brands to target pre-roll ads against the top…

April 30, 2014, 11:46 PM EDT

9 Brands Halt Clippers Sponsorships After Owner's Racist Rants [Updated] CarMax, Virgin America, Kia, Mercedes-Benz and others won't stand with Sterling

UPDATED: Red Bull, Mercedes-Benz, Sprint and Corona stated that they are halting their agreements with the Los Angeles Clippers, too, according to reports this afternoon. The racist rants by Los…

April 28, 2014, 2:35 PM EDT

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