Topic: Red Bull
Arguably the easiest way for a social-ish app to introduce ads is through a unit that lets brands pay to promote their account to attract fans. That was one of…
After seven years working for Red Bull, and some two leading North American efforts on the brand’s much vaunted college marketing program, Mike Poznansky is striking out this week to…
NBCUniversal Integrated Media launched the Brand Power Index (BPI) in 2010 to pinpoint the 500 brands consumers are talking about the most. The BPI’s methods for measuring the impact of…
In 2011, Aegis hired Angela Courtin to lead its branded content practice. Late last year, the media network spun out her team as a separate offering, dubbed The Story Lab.…
Red Bull just gambled (and won big time) on backing daredevil Felix Baumgartner’s supersonic sky dive on YouTube, but a crowdsourcing stunt may prove to be a more daunting challenge. Red…
Austin, Texas, had nothing in common with places like Valencia, Spain, or Sakir, Bahrain—at least until this past weekend, when the city played host to the 2012 Formula 1 races.…
This week, Apple showed us why bigger isn't always better, the Overly Attached Girlfriend made an overly creepy comeback, and Little Caesars discovered something quite unusual in the night sky. Many…
What is the correct way to drink a Red Bull? It's simple: First, get your celebrity skydiving buddy to jump out of a helicopter. He'll parachute down to a retired Marine…
It always seemed quite risky for Red Bull to be sponsoring a stunt that could, if things went wrong, result in a human being exploding 24 miles above the Earth.…
