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Topic: Red Bull

Top 10 Branded Videos: Victoria's Secret Angels Go Viral by Channeling Taylor Swift Online video builds buzz for fashion show

Victoria's Secret struck YouTube gold this week on the Adweek/VidIQ top branded video chart by having a group of models channel Taylor Swift. On Dec. 8, the retailer posted a video…

December 16, 2014, 7:01 PM EST

Mobile Will Revive and Redefine Content Marketing Brand publishing isn't in decline. It's in a golden age

Some think that the brand-as-publisher trend has reached its peak, when in reality it's just getting started. A mere five years ago, Red Bull was an energy drink, not a global…

December 15, 2014, 9:49 AM EST

The Curious Case of Ariana Grande's Vanishing Instagrams She kills it with social video, then kills off the clips

According to Shareablee, Ariana Grande has deleted 10 videos and six photos in recent months on Instagram. And from what the digital marketing company has observed, the singer's decision to…

December 12, 2014, 1:08 PM EST

Endorsement Fallout After Victor Cruz Injury Shows How Athletes Can Be Risky Business Gap Factory isn’t the first brand to suffer

New York Giants receiver Victor Cruz was sobbing after suffering a season-ending knee injury against the Philadelphia Eagles Oct. 12. But Cruz wasn’t the only one feeling the pain as…

October 20, 2014, 12:01 AM EDT

Danny MacAskill's Truly Epic Ride Through a Scottish Ridge Proves Nothing Is Impassable Stunt cyclist's odyssey has 9 million views

Skye's the limit for Danny MacAskill. And he doesn't need a plane to soar. He flies just fine on a mountain bike in this seven-minute dazzler called "The Ridge." The gorgeously shot…

October 7, 2014, 11:58 AM EDT

10 Branded Instagram Videos That Beat All Competitors Porsche and Justin Bieber are among the No. 1s

The Adweek/Shareablee Instagram Video weekly chart is back after a brief hiatus, as we've tweaked our approach and will now regularly call out only the top-of-the-heap winners. The chart below features…

August 22, 2014, 4:03 PM EDT

Red Bull and Jaguar Test New Music-Streaming Ads SoundCloud loads up on new ad products

The music-streaming service space continues to heat up for both advertisers and musicians. SoundCloud has now launched five new ad products that it hopes will help reel in the same…

August 21, 2014, 3:47 PM EDT

Red Bull's Danny MacAskill Rides the Playboy Mansion in the Best Action It's Seen in Years Pro cyclist's bunny hop

Traditionally, the Playboy Mansion's main attraction has been the small army of Playmates who hang around it. But professional cyclist Danny MacAskill manages to overshadow even the bunnies, as he…

August 5, 2014, 10:07 AM EDT

Hollister's Instagram Strategy Gives Hope to Social Retail Gains traction with music clips

While sports marketers continue to be mainstays in the Adweek/Shareablee top 10 brands on Instagram video weekly chart, Hollister is a rare retailer to garner a slot in our rankings. The…

July 18, 2014, 12:39 PM EDT

Amazon Has the Best Consumer Perception of Any Brand Mid-year rankings show Target hit hard by data breach, TV viewing habits changing

Target’s much-publicized data breach cost the company more than the $400-$450 million that’s been estimated—it also levied heavy damage on the retailer's perception among consumers, according to new rankings from…

July 16, 2014, 12:52 PM EDT

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