Grey makes it fun to be eco-friendly
By Alfred Maskeroni on Apr. 30, 2014 - 10:38 PM EDT
Would more people recycle if the process were actually fun? Coca-Cola and agency Grey Dhaka tried to answer that question by placing six "Happiness Arcade" machines around Dhaka, Bangladesh. But these…
Is it all just a marketing ploy?
By Joan Voight on Sep. 29, 2013 - 10:22 PM EDT
Sustainable products may well be yesterday’s news—at least according to upscale sportswear brand Patagonia. The marketer of $500 goose-down jackets is reaching beyond its eco-friendly practices to address the link between…