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Topic: Reckitt Benckiser

McCann Increases Its Share of Reckitt Benckiser

Adds Airborne, MegaRed without a pitch

RB, formerly known as Reckitt Benckiser, has shifted its consolidated vitamins, minerals and supplements business, including brands Airborne and MegaRed, to McCann Erickson.  McCann was awarded RB's Mucinex and Delsym business…

Key Players at Droga5 N.Y. Take Global Roles

Sarah Thompson, Jonny Bauer are big drivers of growth

Two big drivers of Droga5's business growth are rising to global roles. Sarah Thompson and Jonny Bauer, CEO and chief strategy officer of the agency's flagship New York office, will now…

Reckitt Benckiser Adds 3 Shops to Its Creative Roster

W+K, Droga5, McCann come aboard after global review

After a global review of a handful of its biggest brands, Reckitt Benckiser has added three agencies to its creative roster. Droga5 has picked up creative responsibilities on Air Wick and…

4 Brands Unplugged for Earth Day to Brainstorm—Vote for Their Best Ideas

Choose between Philips, Reckitt Benckiser, Barclaycard, Coty

Ad agency Iris Worldwide yesterday invited clients to come to its downtown New York office to come up with marketing ideas the old-fashioned way—no Web, no email, no smartphone, no…

Ron Bess Exits Havas Worldwide

Joins list of executives leaving agencies

Add Ron Bess to the (growing) list of leaders exiting agencies in the past six weeks. Bess, the Chicago-based North American president of Havas Worldwide, is leaving the agency after more…

Reckitt Benckiser Expands Its Media Agency Roster

Units of Interpublic, Dentsu pick up business

Reckitt Benckiser has expanded its roster of media agencies following a global review of its media planning and buying business. Previously, the business was split primarily between Publicis Groupe's Zenith Media…

Reckitt Benckiser Reviews 3 Brands

Finish, Air Wick and Clearasil are in play

Reckitt Benckiser has launched a global creative review of three of its biggest brands: Finish, Air Wick and Clearasil. Reckitt's global lead agency, Havas Worldwide, is the incumbent and is expected…

Meet Havas Worldwide's 2nd Global President

The U.K.-based Kate Robertson has spent a decade at the shop

Kate Robertson, who just became Havas Worldwide’s second global president, describes herself as noisy, energetic and “very good with people.” She’ll need all those qualities and more in her new…

Reckitt Benckiser Reviews Its Global Media Account

Expects to complete the process by year's end

Reckitt Benckiser has launched a global review of its media planning and buying business. The review encompasses both traditional and digital media buying. A global media spending figure was not immediately…

Reckitt Benckiser Picks Digital Shop for Cold Remedies

Agency formerly known as LBi to handle 3 brands

The agency formerly known as LBi has won a pitch to handle digital marketing around a trio of Reckitt Benckiser healthcare brands, the company has confirmed. The brands are Mucinex, Cepacol…

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