Rebranding | Adweek

AOL Rebrands Its Advertising.com Group Move follows new revenue reporting structure By Tim Peterson

AOL’s Advertising.com Group has had a name problem since it was born in May 2011: people confused the overall umbrella business with its namesake display network. This is something George Foreman’s…

February 5, 2013, 1:08 PM EST

AdSafe Rebrands as Integral Ad Science Ad tech firm repositions amid profitability By Tim Peterson

AdSafe Media built its business by promising to help brands keep their ads off unsavory sites. Now that ad verification has become something of a commodity (industry leader DoubleVerify has branched…

November 29, 2012, 9:00 AM EST

Twitter Rebrands, Modifies Logo Social network drops text for iconic bird image By Charlie Warzel

Behold, the Twitter rebranding. Starting today, there will be no more logo text or the lowercase 't' that users have gotten to know so well. Instead, the social network announced…

June 6, 2012, 12:58 PM EDT

IFC Bets the House on Hipsters The indie film network is remaking itself with original programming By D.M. Levine

You may never watch IFC again. Any other network might be concerned about that, but IFC is cool with it. The AMC-owned cable channel is pursuing a novel strategy as it…

December 7, 2011, 6:30 AM EST

Topic: Rebranding