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Topic: Rebranding

JDate Crowdsourced Its Ad Copy for Biggest Rebrand in 17 Years Wanted more of a millennial vibe

JDate is running billboards in New York City's Times Square and a highly trafficked Los Angeles location with "Find Mr. Right to Left" ad copy, which came out of a…

May 20, 2014, 6:00 AM EDT

ING Uses Ads to Get Its New Voya Name Out There As of next week, ING U.S. will be history

The company formerly known as ING U.S. is rolling out ads that tout its new brand name—Voya Financial—and set the table for a new campaign later this year. The new ads,…

April 1, 2014, 7:54 AM EDT

Once Gender Neutral, Sure Is Now Going For the Ladies Thanks to Axe

Remember Sure? Sure you do—well, maybe you do. Introduced in 1973, it became a household name in the ’80s with its “Raise your hand if you’re Sure” tagline. But the…

October 28, 2013, 10:02 PM EDT

Miley: Textbook Case of the Inevitable Teen Star Rebrand Reaching for a more mature audience

Jimmy Fallon and the Roots join Cyrus for an a capella version of 'We Cant Stop.' Like it or not, Hannah Montana is dead and gone. For better or worse, fans…

October 10, 2013, 3:23 PM EDT

AOL Rebrands Its Group Move follows new revenue reporting structure

AOL’s Group has had a name problem since it was born in May 2011: people confused the overall umbrella business with its namesake display network. This is something George Foreman’s…

February 5, 2013, 1:08 PM EST

AdSafe Rebrands as Integral Ad Science Ad tech firm repositions amid profitability

AdSafe Media built its business by promising to help brands keep their ads off unsavory sites. Now that ad verification has become something of a commodity (industry leader DoubleVerify has branched…

November 29, 2012, 9:00 AM EST

Twitter Rebrands, Modifies Logo Social network drops text for iconic bird image

Behold, the Twitter rebranding. Starting today, there will be no more logo text or the lowercase 't' that users have gotten to know so well. Instead, the social network announced…

June 6, 2012, 12:58 PM EDT

IFC Bets the House on Hipsters The indie film network is remaking itself with original programming

You may never watch IFC again. Any other network might be concerned about that, but IFC is cool with it. The AMC-owned cable channel is pursuing a novel strategy as it…

December 7, 2011, 6:30 AM EST