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Topic: Rebranding

This Grocery Store's New Look Was Inspired by Everything From Pixar to BuzzFeed

Lowes Foods gets a bold rebrand from agency The Variable

Sure, megachains like Whole Foods and Trader Joe's can pull off a hip, millennial-savvy vibe. But what about those old-school regional grocers? Lowes Foods, with around 100 locations in the Carolinas…

Women’s Fashion Brands Are Rushing to Design for Men

Moschino, Coach and Michael Kors know that even athletes care about how they dress these days

Women’s fashions have long taken a cue from menswear. But a dude in La Perla? Not as outlandish as you might think, as a growing number of women’s apparel brands…

CVS Rebrands in First Ads From BBDO

Campaign breaks as chain stops selling cigarettes

CVS Caremark Corp. has rebranded itself itself to CVS Health. And to tout the change, the company has unveiled a new logo and tagline, “Health Is Everything,” with an all-encompassing…

Hershey's New Logo Is a Buzzkill Online

Company soldiers on with rebranding efforts

The Internet has been buzzing about Hershey’s new logo, and not necessarily in a good way. The redesign is a key part of the 120-year-old company’s wider rebranding efforts. In an…

Playboy's Digital Rebrand Shows Less Skin

Opts for safe-for-work look, shareable content

Playboy is cleaning up its Web presence—at least a little. Starting today, Playboy is rebranding its digital content with an increased focus on safe-for-work content and shareability, Digiday reported. The front…

WellPoint Is Now Anthem

Health insurer aims for more consumer-focused identity

The second largest insurer in the U.S., WellPoint, has decided to rebrand as Anthem, The Wall Street Journal reported yesterday. The company decided to adopt the WellPoint name after merging with…

JDate Crowdsourced Its Ad Copy for Biggest Rebrand in 17 Years

Wanted more of a millennial vibe

JDate is running billboards in New York City's Times Square and a highly trafficked Los Angeles location with "Find Mr. Right to Left" ad copy, which came out of a…

ING Uses Ads to Get Its New Voya Name Out There

As of next week, ING U.S. will be history

The company formerly known as ING U.S. is rolling out ads that tout its new brand name—Voya Financial—and set the table for a new campaign later this year. The new ads,…

Once Gender Neutral, Sure Is Now Going For the Ladies

Thanks to Axe

Remember Sure? Sure you do—well, maybe you do. Introduced in 1973, it became a household name in the ’80s with its “Raise your hand if you’re Sure” tagline. But the…

Miley: Textbook Case of the Inevitable Teen Star Rebrand

Reaching for a more mature audience

Jimmy Fallon and the Roots join Cyrus for an a capella version of 'We Cant Stop.' Like it or not, Hannah Montana is dead and gone. For better or worse, fans…

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