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Topic: Rebranding

This Grocery Store's New Look Was Inspired by Everything From Pixar to BuzzFeed Lowes Foods gets a bold rebrand from agency The Variable

Sure, megachains like Whole Foods and Trader Joe's can pull off a hip, millennial-savvy vibe. But what about those old-school regional grocers? Lowes Foods, with around 100 locations in the Carolinas…

November 18, 2014, 11:16 AM EST

Women’s Fashion Brands Are Rushing to Design for Men Moschino, Coach and Michael Kors know that even athletes care about how they dress these days

Women’s fashions have long taken a cue from menswear. But a dude in La Perla? Not as outlandish as you might think, as a growing number of women’s apparel brands…

September 7, 2014, 8:24 PM EDT

CVS Rebrands in First Ads From BBDO Campaign breaks as chain stops selling cigarettes

CVS Caremark Corp. has rebranded itself itself to CVS Health. And to tout the change, the company has unveiled a new logo and tagline, “Health Is Everything,” with an all-encompassing…

September 4, 2014, 9:30 AM EDT

Hershey's New Logo Is a Buzzkill Online Company soldiers on with rebranding efforts

The Internet has been buzzing about Hershey’s new logo, and not necessarily in a good way. The redesign is a key part of the 120-year-old company’s wider rebranding efforts. In an…

September 2, 2014, 4:29 PM EDT

Playboy's Digital Rebrand Shows Less Skin Opts for safe-for-work look, shareable content

Playboy is cleaning up its Web presence—at least a little. Starting today, Playboy is rebranding its digital content with an increased focus on safe-for-work content and shareability, Digiday reported. The front…

August 25, 2014, 3:53 PM EDT

WellPoint Is Now Anthem Health insurer aims for more consumer-focused identity

The second largest insurer in the U.S., WellPoint, has decided to rebrand as Anthem, The Wall Street Journal reported yesterday. The company decided to adopt the WellPoint name after merging with…

August 13, 2014, 4:17 PM EDT

JDate Crowdsourced Its Ad Copy for Biggest Rebrand in 17 Years Wanted more of a millennial vibe

JDate is running billboards in New York City's Times Square and a highly trafficked Los Angeles location with "Find Mr. Right to Left" ad copy, which came out of a…

May 20, 2014, 6:00 AM EDT

ING Uses Ads to Get Its New Voya Name Out There As of next week, ING U.S. will be history

The company formerly known as ING U.S. is rolling out ads that tout its new brand name—Voya Financial—and set the table for a new campaign later this year. The new ads,…

April 1, 2014, 7:54 AM EDT

Once Gender Neutral, Sure Is Now Going For the Ladies Thanks to Axe

Remember Sure? Sure you do—well, maybe you do. Introduced in 1973, it became a household name in the ’80s with its “Raise your hand if you’re Sure” tagline. But the…

October 28, 2013, 10:02 PM EDT

Miley: Textbook Case of the Inevitable Teen Star Rebrand Reaching for a more mature audience

Jimmy Fallon and the Roots join Cyrus for an a capella version of 'We Cant Stop.' Like it or not, Hannah Montana is dead and gone. For better or worse, fans…

October 10, 2013, 3:23 PM EDT

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