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Topic: realtime marketing

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5 Awesome Branded Twitter Plays of 2013 Which companies made the list?

For the second year in a row, Twitter was the clear-cut conversation vehicle of the online world in 2013, and brands were constantly trying to raise the bar when it…

December 26, 2013, 9:53 PM EST

Mondelēz Teams With Twitter to Better Its Global Real-Time Marketing Social giant embeds itself within CPG's marketing teams

Mondelēz International has inked a global partnership with Twitter to improve the consumer-packaged-goods giant's real-time marketing around the world. Twitter will supply regional teams for Mondelez's tweets-based efforts in Brazil, India,…

September 12, 2013, 2:50 PM EDT

Golf Channel Should Look to Adidas to See How Real Time Is Done Sneaker gives Singaporeans value in trying times

In light of Golf Channel's "I Have A Dream" disaster this week, it's worth getting a close-up of Adidas' effort this summer during Singapore's air pollution problem that resulted from…

August 30, 2013, 8:54 AM EDT

Oreo's Royal Baby Tweet Gives Birth to Twitter Debate Cookie brand becomes real-time lightning rod

Ever since Oreo had its buzz-generating Super Bowl blackout moment, industry players have debated the merits of real-time Twitter marketing. And today, with the birth of a royal baby in…

July 22, 2013, 7:57 PM EDT

Digital Marketers Jump on DOMA Decision MasterCard and ABC Family quickly buy Twitter ads; others pounce as well

MasterCard and ABC Family quickly reacted to the Supreme Court's decision this morning to overturn the Defense of Marriage Act by purchasing Promoted Tweets around the #gaymarriage hashtag. Their efforts were not…

June 26, 2013, 11:42 AM EDT

Facebook Debuts Hashtags, Urges Advertisers to Use Them Search implications are likely significant

Facebook today is officially unveiling hashtags to its platform after three months of industry speculation that it would make such a move. Hashtags, which are hugely popular on Twitter (and,…

June 12, 2013, 1:56 PM EDT

Capital One May Get Charles Barkley on Twitter Underscores financial giant's social-media focus

Charles Barkley's new gig as a Capital One spokesperson during March Madness may soon be bringing the ultra-quotable Round Mound of Rebound to Twitter—even though he's dissed the social site…

March 22, 2013, 5:52 PM EDT

What AARP Learned From #ObamaIsNotSatan Advice for Twitter marketers on avoiding real-time hell

On Monday, the AARP's Promoted Tweet buy for "Obama" turned awry when #ObamaIsNotSatan was a national trend on Twitter for several hours. The org was running ads (shown below) on…

March 22, 2013, 2:51 PM EDT

Best March Madness Promoted Tweets So Far Nike, Capital One and Bing score, while Walmart air-balls

Say that Valparaiso upsets Michigan State or Harvard takes out heavily-favored New Mexico in today's first round of the NCAA Tournament. There's almost no question that #Valparaiso and #Harvard would…

March 21, 2013, 12:07 PM EDT

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