realtime marketing | Adweek realtime marketing | Adweek
Advertisement

Topic: realtime marketing

Type
How the Girl Scouts Do Real-Time Social Marketing Pop culture events widen social graph

Long gone are the days when the Girl Scouts relied on word of mouth and door-to-door cookie selling to build brand buzz. Now, the organization enlists Facebook, Twitter, YouTube and…

September 3, 2014, 1:41 PM EDT

Samsung Will Go Door to Door to Generate Emmys Buzz Epic celeb selfie is 'so last spring,' vp says

While Samsung turned to Ellen DeGeneres to facilitate an epic selfie moment during the 2014 Oscars, the brand for tonight's Emmys broadcast on NBC is going door to door to…

August 25, 2014, 5:58 PM EDT

Burger King Pulled Pricey Twitter Ad When Robin Williams News Broke Real-time reaction to Hollywood tragedy

When Robin Williams' sudden passing began circulating in social media early Monday evening, Burger King marketers quickly placed a call to Twitter headquarters to pull a Promoted Trend. The national ad,…

August 12, 2014, 5:27 PM EDT

5 Awesome Branded Twitter Plays of 2013 Which companies made the list?

For the second year in a row, Twitter was the clear-cut conversation vehicle of the online world in 2013, and brands were constantly trying to raise the bar when it…

December 26, 2013, 9:53 PM EST

Mondelēz Teams With Twitter to Better Its Global Real-Time Marketing Social giant embeds itself within CPG's marketing teams

Mondelēz International has inked a global partnership with Twitter to improve the consumer-packaged-goods giant's real-time marketing around the world. Twitter will supply regional teams for Mondelez's tweets-based efforts in Brazil, India,…

September 12, 2013, 2:50 PM EDT

Golf Channel Should Look to Adidas to See How Real Time Is Done Sneaker gives Singaporeans value in trying times

In light of Golf Channel's "I Have A Dream" disaster this week, it's worth getting a close-up of Adidas' effort this summer during Singapore's air pollution problem that resulted from…

August 30, 2013, 8:54 AM EDT

Oreo's Royal Baby Tweet Gives Birth to Twitter Debate Cookie brand becomes real-time lightning rod

Ever since Oreo had its buzz-generating Super Bowl blackout moment, industry players have debated the merits of real-time Twitter marketing. And today, with the birth of a royal baby in…

July 22, 2013, 7:57 PM EDT

Digital Marketers Jump on DOMA Decision MasterCard and ABC Family quickly buy Twitter ads; others pounce as well

MasterCard and ABC Family quickly reacted to the Supreme Court's decision this morning to overturn the Defense of Marriage Act by purchasing Promoted Tweets around the #gaymarriage hashtag. Their efforts were not…

June 26, 2013, 11:42 AM EDT

Facebook Debuts Hashtags, Urges Advertisers to Use Them Search implications are likely significant

Facebook today is officially unveiling hashtags to its platform after three months of industry speculation that it would make such a move. Hashtags, which are hugely popular on Twitter (and,…

June 12, 2013, 1:56 PM EDT

Capital One May Get Charles Barkley on Twitter Underscores financial giant's social-media focus

Charles Barkley's new gig as a Capital One spokesperson during March Madness may soon be bringing the ultra-quotable Round Mound of Rebound to Twitter—even though he's dissed the social site…

March 22, 2013, 5:52 PM EDT

Advertisement