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Topic: realtime

Here's How Google Instantly Built Real-Time Ads to Promote Oscar-Winning Movies

Data showed interest in winners lasts just 15 minutes

Google hit the Oscars with a rare real-time marketing campaign, one that quickly began promoting links to buy and stream the winning films moments after stars accepted their awards. Google said…

Starbucks Pushes 'Snow Day' on Facebook, Twitter

Coffee giant uses clever real-time ad buy

When reports of an impending East Coast snowstorm started going around Wednesday, Starbucks' marketing team in New York called up the brand's headquarters in Seattle and quickly pieced together a…

Google Realtime Disappears

Search engine stops showing Twitter results

Google and Twitter are parting ways—for the time being at least. Google has deactivated its Realtime service, which was largely comprised of search results derived from Twitter. Over the weekend, Search…

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