Advertisement

Topic: real-time marketing

Type
How Lay's Is Adding More Social Zest to Its Popular Flavor-Creation Campaign Response videos, trend maps and more help fuel the crowdsourced contest

Now in its third year, Lay's is using its annual Do Us a Flavor campaign to capitalize on social chatter with a clever (and highly orchestrated) real-time marketing plan. Through March…

February 27, 2015, 10:03 AM EST

Here's How Google Instantly Built Real-Time Ads to Promote Oscar-Winning Movies Data showed interest in winners lasts just 15 minutes

Google hit the Oscars with a rare real-time marketing campaign, one that quickly began promoting links to buy and stream the winning films moments after stars accepted their awards. Google said…

February 23, 2015, 2:19 PM EST

Which Brands Proved Their Social Skills on Twitter During Last Night's Super Bowl? Quick reactions and pre-packaged content defined the discussion

Without an equivalent of 2013's crazy Super Bowl blackout that sparked Oreo's iconic "dunk in the dark," last night's game was more about consistent creativity than unforgettable moments. But that's not…

February 2, 2015, 9:43 AM EST

Budweiser Is Tweeting GIFs of Its Super Bowl Puppy in Real Time Also making a big push on Vine

You're going to see a whole lot of Budweiser's "Lost Dog" during tonight's Super Bowl, especially if you're plugged into Twitter. A couple weeks ago, Bud released a series of GIFs…

February 1, 2015, 5:25 PM EST

Brands Are Already Shoveling Out Real-Time Marketing Around #Blizzardof2015 But as conditions worsen, social strategists warn to watch your tone

Brands are wasting little time tweeting around #Blizzardof2015 and #Snowmageddon2015, two hashtags already trending nationally. Toyota and GoToMyPC, a mobile app, are buying Promoted Tweets around the hashtag, while DiGiorno, Red…

January 26, 2015, 1:52 PM EST

Buffalo Wild Wings Turns Your Tweets (Emojis Included) Into Fun NFL Sportscasts Brand turns around quick videos for playoffs and Super Bowl

Buffalo Wild Wings is not a Super Bowl advertiser but has a clever plan to chime in on social chatter during the game. Last week, the brand started asking its Twitter…

January 15, 2015, 9:45 AM EST

How 4 Brands (and Bob Newhart) Made the Most of College Football's First Playoff Championship Butterfinger, Arby's among the social notables

There weren't a ton of brands that treated Monday night's first college football playoff championship like it was a worthy of the kind of real-time marketing efforts normally seen for…

January 13, 2015, 6:58 AM EST

McDonald's Brand Sentiment Drops With 'Signs' Campaign, but Not by Much Social chatter was sizable and relatively neutral

Brands were surprisingly quiet during last night's Golden Globes on social media, except for McDonald's with a new TV campaign dubbed "Signs." The ads from Leo Burnett also ran during yesterday's…

January 12, 2015, 6:43 PM EST

For Golden Globes, L'Oreal Turns the Red Carpet into Real-Time Marketing With Shoppable GIFs Awards show is 'our Super Bowl,' social team says

When Golden Globe nominee Julianne Moore walks down the red carpet during Sunday's award show, social media will blow up about what she's wearing. And alongside the chatter, Twitter users…

January 9, 2015, 7:08 AM EST

What Does It Take to Win the Super Bowl on Social Media? With each year, the real-time marketing bar rises higher

Advertisers once again are bringing out all the digital bells and whistles for the Super Bowl, the biggest marketing event of the year. But after last year's Samsung-powered selfie with Ellen…

January 6, 2015, 12:25 PM EST

Advertisement