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Topic: real time marketing

Here Is Why Twitter Still Beats Facebook for Super Bowl Brands A sea of stats show how the huge platforms performed

So who won the Facebook-Twitter Bowl? Last night's game attracted a record number of viewers and became the most tweeted Super Bowl. It also was the most active on Facebook, where 65…

February 2, 2015, 12:02 PM EST

Seattle Seahawks' Chris Matthews Is Turning Out to Be a Great Super Bowl Ad for Foot Locker Dominant wide receiver once sold sneakers

Foot Locker didn't have to buy an advertisement in this year's Super Bowl—it has one playing in the game. Seattle Seahawks wide receiver Chris Matthews worked at Foot Locker before…

February 1, 2015, 9:48 PM EST

How 6 Advertisers Are Taking Twitter to the Next Level During the Super Bowl Custom-made tweets and videos are changing the game

Twitter will look different during this year's Super Bowl, with a new video design and in-game highlights posted live by the NFL. There's also more build-up from brands that now…

January 29, 2015, 12:39 PM EST

XKCD Live-Sketched the Comet Landing Every Few Minutes for 12 Incredible Hours The result: a 142-frame flipbook of real-time genius

If you missed the excitement and tension of Wednesday's Philae lander completing its 10-year journey to a comet's surface, here's a pretty fantastic way to relive it. Web cartoonist Randall Munroe,…

November 13, 2014, 10:28 AM EST

Samsung Will Go Door to Door to Generate Emmys Buzz Epic celeb selfie is 'so last spring,' vp says

While Samsung turned to Ellen DeGeneres to facilitate an epic selfie moment during the 2014 Oscars, the brand for tonight's Emmys broadcast on NBC is going door to door to…

August 25, 2014, 5:58 PM EDT

Twitter, Kantar Expand Global Data Partnership Developing new research tools for marketing

Twitter and marketing data agency Kantar have expanded their relationship. The two companies have forged a five-year deal to develop new research tools under a program called Data of Now, according…

March 31, 2014, 2:07 PM EDT

6 Ways Twitter Stole the Oscars Record retweets for Ellen selfie with stars

Twitter stole the Oscars last night, reaching new milestones and just dominating the conversation. It’s not a stretch to say Twitter outshined the actual show. Ellen Degeneres’ selfie with the…

March 3, 2014, 11:26 AM EST

Google's New Real-Time Audience Measurement Is a Brand Play Teams with comScore to enhance DoubleClick tools

Google announced a new partnership with comScore today that it said will improve its ability to tell brand marketers about their digital campaigns. Google touted a new measurement tool—available to DoubleClick…

February 10, 2014, 5:50 PM EST

A Play-by-Play From Jaguar's Super Bowl Social Media Lair Carmaker embraces its role as villain on Twitter

Early in the Super Bowl’s first quarter, Jaguar found itself playing defense. Lexus—not even a big game advertiser—was buying space on Twitter, piggybacking on its #goodtobebad hashtag. When you’re cultivating a…

February 3, 2014, 2:08 PM EST

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