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Topic: real-time bidding

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How Advertising Powers China's IPO Darling Alibaba Makes billions from marketing

Alibaba Group finally announced its long awaited public offering Tuesday, disclosing for the first time its financial statements that reveal the inner workings of this Chinese Internet hydra with tentacles…

May 6, 2014, 10:34 PM EDT

Rocket Fuel Revenue Grows by More Than 100% But still no profits at ad tech player

Rocket Fuel continued its growth trajectory last quarter, with revenue more than doubling, the company reported. The digital advertising tech firm generated $85.6 million in the fourth quarter, 113 percent greater…

February 20, 2014, 6:44 PM EST

How Agencies Are Retooling for the Automated Ad Buy Q&A with Jay Sears, svp of marketplace development for the Rubicon Project

If you want to know the ins and outs of programmatic, Jay Sears, svp of market development for the Rubicon Project, is probably the guy who should explain it to…

November 4, 2013, 10:04 PM EST

Google Advertisers Now Have Access to Facebook Ads Rivals cooperate on FBX

Google now has Facebook ad space to sell you. The search company just announced that ad agencies that buy through DoubleClick would have access to FBX, Facebook’s exchange. This means that advertisers…

October 18, 2013, 3:03 PM EDT

Best March Madness Promoted Tweets So Far Nike, Capital One and Bing score, while Walmart air-balls

Say that Valparaiso upsets Michigan State or Harvard takes out heavily-favored New Mexico in today's first round of the NCAA Tournament. There's almost no question that #Valparaiso and #Harvard would…

March 21, 2013, 12:07 PM EDT

Fast Chat: Advertising.com Group CEO Ned Brody AOL’s ad tech boss looks ahead to 2013

AOL’s Advertising.com Group has had a banner year, with the portal’s ad tech arm bolstering its advertising business. Adweek spoke with the group's CEO Ned Brody last week about what…

November 30, 2012, 2:35 PM EST

Black Friday Drives RTB Up the Funnel Display ad demand, prices jump over holiday weekend

It’s not surprising that demand for display ad inventory would spike ahead of and on two of the biggest shopping days of the year, Black Friday and Cyber Monday. But…

November 29, 2012, 8:03 PM EST

Real-Time Bidding's Biggest Buyers AT&T leads the programmatic pack

EMarketer expects spending on real-time bidding to nearly double this year. In fact, the share of brands that buy their display ads via a programmatic pipeline of ad tech firms…

November 26, 2012, 4:14 PM EST

Forrester Report: There's Money Just Lying Around in the Real-Time Bidding World Obstacles to adoption include measurement problems, concerns over inventory quality

Digital video has helped one of advertising's fastest-growing sub-industries find a new foothold: a Forrester Research study commissioned by TubeMogul, an RTB buying platform, shows both the potential and the…

July 18, 2012, 1:11 PM EDT

Display Retargeter AdRoll Banks $15 Million Funding Round Company will put money toward platform, expansion

The dollars continue to flow into ad tech. On the heels of PubMatic’s $45 million funding round and Rocket Fuel’s $50 million round last month, online ad retargeting firm AdRoll…

July 11, 2012, 4:37 PM EDT

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