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Time Inc. Is Ready to Launch Its Ambitious New Video Strategy Wide distribution is key

Last November, then-Time Inc. CEO Laura Lang announced that the company was gearing up to launch a digital video unit complete with new studios and programming, plus a new leader…

September 15, 2013, 10:09 PM EDT

Real Simple’s Sally Preston Out Jumped from rival Martha Stewart Living in 2011

Some of the bigger-name casualties of today’s massive Time Inc. layoffs are starting to trickle out. Among the notables are Real Simple publisher Sally Preston, who jumped over from rival…

January 30, 2013, 1:56 PM EST

Pinterest's March to Monetization Social site debuts business pages, case studies, best practices

Inspire a burgeoning user base. Check. Name a business-to-business public relations agency of record. Check. Hire monetization, operations and b-to-b PR alums from Facebook. Check. Create business accounts system for…

November 14, 2012, 2:06 PM EST

Fast Chat: 'Real Simple' Senior Editor Kristin Appenbrink Pinterest pioneer pins her magazine to the top of the board

When Real Simple senior editor Kristin Appenbrink began setting up camp on Pinterest in October 2010, the social site was a good year away from becoming a boomtown for brands. “There…

August 20, 2012, 2:37 PM EDT

'Real Simple' to Launch Limited Edition Pet Line at Target Will continue to produce Bed Bath & Beyond products

Real Simple magazine, which has become a big player in the licensed home-goods category with products sold at Bed Bath & Beyond, is now partnering with Target to launch a…

April 2, 2012, 12:17 PM EDT

Powerful Women at Work, Drudges at Home Panelists have met the enemies of free time, and it's us

Women have gotten ahead in the workplace while men are stepping up to do more housework. So why don’t these women feel more relaxed? This morning, some accomplished women carved…

March 7, 2012, 3:15 PM EST

Sally Preston Named 'Real Simple' Publisher Exec came from archrival 'Martha Stewart Living'

The day after it named a new CEO, Time Inc. has ended another extended leadership search. Real Simple announced Thursday that Sally Preston would be its next publisher, ending a…

December 1, 2011, 3:33 PM EST

Magazines Look to TV…Again Long publishers’ siren song, video is hotter than ever with Condé Nast, Hearst

With print media in decline, magazine companies are working feverishly to get a foothold in TV and video. Two that have been especially aggressive on this front are Condé Nast, which…

October 18, 2011, 7:24 AM EDT

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