Topic: Reader's Digest
Charitable crowdfunding gets plenty of attention whenever there’s a newsworthy disaster (take the recent Boston Marathon bombings, for instance), but plenty of homegrown efforts are constantly providing help to individuals…
MPA, the Association of Magazine Media, has announced that former Reader’s Digest Association CEO Mary Berner will become its new president and CEO, just in time for the leading magazine…
More cost-saving moves are afoot at Reader’s Digest Association after what CEO Robert Guth called “disappointing” results in the second quarter of 2012. The global publisher and direct marketer has been…
With mobile devices, magazines have more ways than ever to distribute their content—and more ways of getting ripped off. Like the music and movie businesses before them, magazines are getting their…
A growth spurt has prompted Roth Partners—a brand consultancy that pulls together outside talent to tackle marketing briefs—to add a managing partner. Filling the role is Jon Renner, a former managing…
In an earnings call yesterday, Reader’s Digest Association blamed its quarterly loss on Rachael Ray—specifically, her magazine Every Day With Rachael Ray. The company said that it lost $16.6 million in…
Meredith Corp. reached an agreement in principle to buy Every Day With Rachael Ray from Reader’s Digest Association. Meredith adds Rachael Ray to a group of food-focused media properties, which it's been…
Reader’s Digest Association, publisher of the pocket-sized Reader’s Digest, ousted president and CEO Tom Williams and replaced him with board member Robert Guth, who acknowledged reports that RDA might sell…
Oh boy, do I have a contest for you long-winded Facebookers and personal bloggers. It's called, "Your Life: The Reader's Digest Version." The venerable magazine is willing to shell out…
Reader’s Digest Association, which reportedly put itself up for sale this week, has hired investment bankers Evercore Partners and Morgan Stanley to shop the company (or parts of it) to potential…
