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Machinima Taps Former Microsoft Exec Gamer-centric video hub pushing into branded entertainment

Machinima’s hiring spree continues. The gaming-centric Web video juggernaut has named Seth Bardelas as senior director of global brand strategy. Bardelas was most recently at Microsoft, where he served as director of sales…

August 14, 2012, 1:24 PM EDT

Machinima! Adventures of a Digital Content Company Millions are watching. When will they cash in?

If not for Machinima, you might be unaware that gamers are terrified of zombies, Super Mario Bros. would have been better off if the villain had more of a back…

April 3, 2012, 12:00 AM EDT

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