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Topic: Razors

Overgrown Beards Are Like Wild Animals Clinging to Your Face, Schick Ads Say Y&R campaign urges men to 'free your skin'

Y&R New Zealand turns manly beards into cute animals for Schick's "Free Your Skin" campaign, which takes a bold anti-beard stance in this golden age of hirsute ruggedness.  Of course, sneering…

June 10, 2014, 9:55 AM EDT

How Does Superman Shave? Gillette Asks Some Supergeeks Who Might Know Kevin Smith, Mayim Bialik and more

Gillette has a super-geeky Man of Steel tie-in and YouTube takeover going on right now, where they ask an impressive list of celebrities, "How does Superman shave?" Bill Nye, the…

June 11, 2013, 3:13 PM EDT

Ad of the Day: Philips Norelco Manscaping leaves guys feeling obscenely good about themselves in Ogilvy's new campaign

Almost-obscenities are having a good run in ads this month. First, we had Kmart's "Ship My Pants" spot, which has made millions of people laugh like 9-year-olds. Now, it's Philips…

April 16, 2013, 11:24 AM EDT

Infectious Ad for Razor Blades Smells a Lot Like Old Spice Mike Dubin cuts through with a winning pitch for DollarShaveClub.com

To sell razor blades on the Web, you'd better have sharp marketing content. DollarShaveClub.com's 90-second promo clip is on the cutting edge. With more than 1 million views in four…

March 8, 2012, 7:13 AM EST

$100,000 Razor Great for Those Who Spend Lots of Time Inside Volcanos

If you've got an extra $100,000 and need a razor that could survive a road trip with Frodo Baggins to the molten heart of Mount Doom, then I've got great…

June 24, 2011, 8:01 AM EDT

Gillette Paints, Then Shaves, a Giant Grassy Roger Federer

Gillette has gone from grooming to landscaping in England, where it painted, and then shaved, a huge portrait of Roger Federer in a field. The concept of the stunt, which…

June 21, 2011, 10:35 AM EDT

Gillette Etches World's Smallest Ads on Man's Shaven Whiskers

Some people use a pen or pencil to write ads. Others use an electron microscope. To emphasize the precision of its blades, Gillette and French ad agency CLM BBDO, with…

June 10, 2011, 1:10 PM EDT

Bic Gets You All Shaved Up for Human Curling

Bic razors and Paris agency Buzzman have found a new rationale for full-body shaving that's even more disconcerting than the usual ones—as preparation for human curling. As a rule, I…

April 16, 2011, 11:03 AM EDT

Derek Jeter being shaved daily on billboard

Billboards in New York's SoHo neighborhood are certainly getting people in a lather this week. But unlike that anti-abortion ad, this Gillette board from BBDO New York, featuring Derek Jeter,…

February 24, 2011, 12:45 PM EST

Retro razor ad doesn't have legs to stand on

Chevrolet doesn't have a monopoly on retro-sexism these days. This '50s-style ad for Bic Soleil razors has been pulled from Toronto's subway after an outcry from those who say…

September 23, 2010, 11:43 AM EDT