Topic: Razors
To sell razor blades on the Web, you'd better have sharp marketing content. DollarShaveClub.com's 90-second promo clip is on the cutting edge. With more than 1 million views in four…
If you've got an extra $100,000 and need a razor that could survive a road trip with Frodo Baggins to the molten heart of Mount Doom, then I've got great…
Gillette has gone from grooming to landscaping in England, where it painted, and then shaved, a huge portrait of Roger Federer in a field. The concept of the stunt, which…
Some people use a pen or pencil to write ads. Others use an electron microscope. To emphasize the precision of its blades, Gillette and French ad agency CLM BBDO, with…
Bic razors and Paris agency Buzzman have found a new rationale for full-body shaving that's even more disconcerting than the usual ones—as preparation for human curling. As a rule, I…
Billboards in New York's SoHo neighborhood are certainly getting people in a lather this week. But unlike that anti-abortion ad, this Gillette board from BBDO New York, featuring Derek Jeter,…
Chevrolet doesn't have a monopoly on retro-sexism these days. This '50s-style ad for Bic Soleil razors has been pulled from Toronto's subway after an outcry from those who say…
Here's a new Gillette video that's been making the rounds, purportedly showing Roger Federer knocking a bottle off a guy's head from a distance with his serve. It would…
Here's a not-very-clever, one-note Gillette video in which women talk about how they like "it" shaved—with "it," of course, turning out to be their man's face. The e-mail pitch…
JWT New York has put together some helpful instructional videos for Wilkinson Sword (marketed under the Schick brand in the U.S.) to show guys how best to shave their…
